VP, Marketing – Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Cupix is developing a Spatial AI platform that transforms real-world environments into dynamic, navigable spaces for AEC and various other industries. As we grow internationally and redefine our position for category leadership, we are establishing a senior role to bring coherence, discipline, and creativity to Cupix's market presence.

• We are in search of a **Vice President of Marketing & Communications** to oversee our brand, communications, content, product marketing, and growth functions. This position will create a cohesive marketing organization that supports sales, enhances our narrative, and positions Cupix as the clear leader in Spatial AI.

• **KEY RESPONSIBILITIES:**

• **1. Communications Leadership**

- Establish the Function: Build and lead the complete communications function for Cupix, which includes internal and external communications, public relations, media relations, analyst engagement, and executive visibility.

- Unified Strategy: Create a communications strategy that aligns with our Spatial AI positioning and global rebranding efforts.

- Strategic Alignment: Collaborate with the Principal of Strategic Ventures on external communications related to category creation, ecosystem development, and partner messaging.

- Reputation Management: Manage customer stories, case studies, crisis communications, and significant corporate announcements.

• **2. Brand Strategy and Positioning**

- Brand Ownership: Take charge of Cupix’s brand development and ensure the consistent implementation of the global rebrand.

- Category Narrative: Formulate and express the Spatial AI category narrative rooted in genuine construction workflows and customer outcomes.

- Collaboration: Partner with Strategic Ventures on brand architecture, value propositions, and strategic publications.

• **3. Team Leadership and Organizational Design**

- Manage the Department: Lead a multidisciplinary marketing team, which includes:

- Events Manager

- Social Media Manager

- Content Manager

- Product-Led Growth Marketing Manager

- Product Marketing Managers

- Creative, PR, and channel agencies

- Operational Rigor: Define KPIs, establish performance rhythms, and create cross-team collaboration models to ensure accountability and execution discipline.

• ** 4. Product Marketing and Market Narrative**

- Value Translation: Convert technical capabilities into clear value propositions for General Contractors, Owners, EPC firms, Specialty Trades, and Industrial Operators.

- Portfolio Messaging: Direct messaging for Cupix products and services.

- Strategic Alignment: Work with Strategic Ventures to guarantee that product messaging corresponds with market strategy, competitive positioning, and other corporate themes.

- Go-to-Market: Assist with product launches, roadmap communication, and customer education initiatives.

• ** 5. Growth and Demand Generation**

- Demand Engine: Create a modern demand generation engine across North America, APAC, and EMEA.

- Targeted Programs: Lead campaigns, ABM initiatives, partner co-marketing, and lifecycle marketing tailored for construction personas such as Superintendents, PMs, VDC teams, Executives, and Owners.

- Sales Alignment: Collaborate with Sales leadership to ensure pipeline growth, enhanced conversion rates, and reliable forecasting.

- PLG: Enhance product-led growth initiatives related to trials, onboarding, and in-platform engagement.

• ** 6. Events and Industry Presence**

- Global Strategy: Oversee the global event strategy for construction and industrial markets.

- Key Venues: Ensure a strong presence at Autodesk University, Oracle Industry Lab events, infrastructure and data center conferences, BuiltWorlds events, and other industry summits.

- Execution: Develop repeatable playbooks for booth design, executive engagement, and event ROI.

• ** 7. Social, Content, and Community Engagement**

- Digital Presence: Create an authoritative presence across LinkedIn, X, YouTube, and emerging channels.

- Content Strategy: Lead the development of content aimed at construction decision-makers and field teams.

- Enablement: Support the creation of high-quality case studies, playbooks, videos, guides, and sales enablement materials that reflect authentic jobsite workflows.

• ** 8. Budget Ownership and Financial Stewardship**

- Create and Own the Marketing Budget: Develop and manage the marketing budget across brand, communications, demand generation, events, product marketing, agencies, and tools.

- Strategic Allocation: Distribute spend based on growth priorities, regional expansion (NA, EMEA, APAC), product maturity, and ICP segmentation across construction and industrial markets.

- ROI and Efficiency Management: Establish clear ROI models for campaigns, events, sponsorships, and programs, ensuring spending is related to pipeline impact, product adoption, and brand enhancement.

- Forecasting and Planning: Collaborate with Finance, Sales, and Strategic Ventures on annual planning, quarterly re-forecasting, and long-range growth modeling.

- Vendor and Agency Oversight: Manage agency selection, contracts, and performance to ensure cost efficiency and quality output.

- Executive Accountability: Provide regular reports to executive leadership on budget performance, CAC or other metrics efficiency, and marketing contributions.

• ** 9. KPIs and Performance Management**

- Define, track, and continuously enhance performance across four core dimensions:

A. SaaS and Growth Metrics

- Marketing-sourced and marketing-influenced pipeline

- Customer acquisition cost (CAC) and CAC payback period

- Conversion rates across funnel stages (MQL → SQL → Closed Won)

- Trial-to-paid conversion rates (PLG)

- Expansion and upsell influence by segment and product

- Brand awareness and share of voice in target markets

B. Construction Technology Adoption Metrics

- Product adoption by role (Superintendent, PM, VDC, Executive)

- Feature utilization linked to real jobsite workflows

- Customer-reported operational outcomes (visibility, risk reduction, progress validation)

- Case study and reference velocity by segment and region

C. Go-To-Market and Sales Alignment Metrics

- Pipeline coverage ratio by region and vertical

- Campaign-to-opportunity conversion by ICP

- ABM account engagement and progression

- Sales enablement adoption and effectiveness

- Win-rate influence from marketing assets and initiatives

D. Customer and Lifecycle Impact Metrics

- Net revenue retention (NRR) contribution

- Expansion readiness indicators

- Customer advocacy metrics (references, reviews, speaking engagements)

- Community engagement and executive participation

- Operating Cadence

- Establish monthly and quarterly performance reviews.

- Maintain executive dashboards for leadership visibility.

- Use KPIs to drive prioritization, resourcing decisions, and continuous improvement.

⛳️ Requirements

• **Experience**

- 10+ years in marketing with leadership experience in construction, SaaS, enterprise software, or AI-enabled products.

- Experience in the construction industry is essential. Candidates must have a background in general contracting, EPC, construction technology, industrial operations, or AEC software.

- Proven track record in leading communications, brand, and growth functions within high-growth settings.

- Experience collaborating with product, strategy, and sales teams.

- Experience operating across multiple regions (NA, EMEA, APAC) is advantageous.

• **Skills and Competencies**

- Excellent communicator adept at simplifying technical and field concepts.

- Comprehensive understanding of construction workflows and decision-making structures.

- Strategic thinker with disciplined operational execution.

- Proficient in digital marketing, analytics, and product-led growth.

- Capability to lead multidisciplinary teams and manage agency partners.

🏝️ Benefits

• As part of our total rewards package, we provide appealing benefits and perks to our employees, including:

- A choice of medical, dental, and vision insurance plans for you and your family

- Additional insurance coverage options for life, accident, or critical illness

- Flexible paid time off, sick leave, and short-term and long-term disability

- PTO, Paid holidays, and sick leave.

- A day off to celebrate your birthday

- $50 Monthly contribution towards phone/internet.

- 401(k)

- Paid parental leave

- HSA / FSA

- Employee Assistance Program (EAP)

• At Cupix, we believe that diversity drives innovation. We are proud to be an **equal opportunity employer**, committed to hiring a diverse workforce and fostering an inclusive, welcoming environment for all.