VP, Marketing

This is a fully remote position, open to applicants in Alabama, +18 more states.

📋 Description

• Establish and advocate for Swyfft’s brand identity in all markets.

• Create messaging frameworks that effectively convey our expertise.

• Differentiate our brand within competitive markets.

• Design and implement recruitment campaigns for agents and brokers.

• Develop targeted outreach strategies for coastal property specialists, surplus lines producers, and independent agents.

• Oversee digital marketing channels, including website, email, SEO/SEM, and LinkedIn.

• Produce engaging content and thought leadership articles.

• Track and analyze industry trends.

• Identify and enhance our presence at significant industry events.

• Manage the marketing function, including vendors and a small team.

⛳️ Requirements

• Over 10 years of progressive marketing experience.

• At least 3-5 years in the property & casualty insurance sector.

• Proven understanding of the property and casualty insurance market.

• Experience in both B2B marketing and B2C communications.

• Proficient in managing and utilizing CRM platforms (Salesforce, HubSpot).

• Excellent written and verbal communication skills.

• A builder's mindset.

• A sharp eye for design with strong aesthetic instincts.

• Proven ability to drive revenue growth through measurable marketing strategies.

• Bachelor’s degree in Marketing, Business, Communications, or a related field is required.

• Advanced degree is preferred.

🏝️ Benefits

• Medical, Dental, and Vision coverage.

• Short- and Long-Term Disability (Company Paid).

• Voluntary Long-Term Disability options.

• Employee Life & AD&D (Company Paid).

• Voluntary Life & AD&D for Employee, Spouse, and Child.

• Healthcare, Dependent Care and Transit FSA, and Healthcare Savings Account (HSA).

• 401K plan with a generous matching contribution and no vesting schedule.

• 20 days of PTO annually (prorated based on hire date).

• Company Paid Holidays and 2 “Choose Your Own Holidays.”