Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Strategically plan, implement, and enhance integrated marketing initiatives for Canada, in alignment with Product and customer experience strategies.

• Generate demand by taking direct responsibility for campaigns (both ongoing and flagship), content briefs, local activations, and events.

• Collaborate closely on a daily basis with recruitment teams, stakeholders in the destination, and operational teams to ensure marketing efforts are practical and operationally aligned.

• Oversee the execution of campaigns, events, and content programs, remaining actively engaged from the initial brief through to execution and optimization.

• Create detailed briefs, review outputs, and coordinate with Content, Campaign, Social, Digital, and Events teams to ensure cohesive activity.

• Continuously monitor performance metrics, analyze results, and make proactive optimization decisions to enhance outcomes.

⛳️ Requirements

• Demonstrated experience in a hands-on marketing position, successfully delivering integrated campaigns and local activations.

• Knowledge of GenAI workflows and marketing automation processes.

• Strong ability in campaign execution, including events and grassroots marketing activities.

• Experience collaborating closely with recruitment, operations, or service delivery teams.

• Capability to brief, manage, and ensure quality across various marketing disciplines.

• High level of operational awareness and a proactive ownership mindset.

• Proficient in performance tracking and optimization, with the confidence to make data-driven adjustments in real-time for a specific market or product.

🏝️ Benefits

• Collaborative, mission-driven work environment.

• Opportunities for employee networks and development programs.