Marketing Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• The Marketing Coordinator plays a vital operational role within a dynamic, agile marketing team, assisting in the planning, execution, and evaluation of campaigns that enhance brand visibility, engage customers, and promote business growth.

• Coordinate and implement integrated marketing campaigns across various channels, including digital, email, social media, web, events, and more.

• Develop, test, and launch email campaigns while adhering to established templates and brand guidelines.

• Segment email audiences through CRM queries, customer lists, and AI-driven segmentation tools to ensure the appropriate message reaches the correct audience.

• Create and schedule social media posts across platforms using a social media management tool; design accompanying graphics based on established templates.

• Update website content as necessary.

• Regularly track, compile, and report on the performance of email and social campaigns, highlighting key metrics and trends.

• Convert performance data into actionable insights, pinpointing successful strategies and areas for improvement.

• Assist in the development and upkeep of marketing materials, presentations, case studies, and promotional assets.

• Work collaboratively with sales, product, and customer success teams to ensure marketing initiatives align with business goals.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business, Journalism, Public Relations, or a related discipline, or an equivalent blend of education and experience.

• 2–4 years of experience in marketing, communications, digital marketing, or a similar role.

• Proven interest or experience in email marketing, social media management, and campaign analytics.

• Familiarity with marketing automation, CRM, and content management systems is preferred.

• A strong passion for Infobase’s mission and the educational information sector.

🏝️ Benefits

• Health insurance

• Dental coverage

• Vision insurance

• 401K plan

• A generous paid time off policy