eMarketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement email marketing campaigns aligned with division objectives and strategies.

• Collaborate with local Divisions to identify effective eMarketing applications, establish targets, and select tailored messages based on their requirements.

• Engage with relevant local Division Associates and advertising agencies to gather marketing insights, visuals, and key messaging.

• Generate and circulate various analysis reports to both the Division and the Corporate Marketing and Communications Department.

• Design and oversee campaigns for live email content utilizing the LiveClicker/Realtime Email application.

• Recommend eMarketing tactics aimed at enhancing email campaign performance by leveraging historical data, best practices, and new platform functionalities.

• Accountable for establishing and managing A/B and multi-variant testing initiatives.

• Collaborate with the Corporate Marketing and Communications Department to broaden eMarketing prospects throughout the organization.

• Gather and share best practices from all eMarketing initiatives with the wider company.

• Stay informed about the latest trends and technical advancements in the eMarketing sector.

• Perform additional tasks and responsibilities as assigned by the manager.

⛳️ Requirements

• Experience utilizing Salesforce Marketing Cloud for the creation, management, and execution of email campaigns, data extensions, and dynamic content.

• Previous experience in managing email marketing for large organizations.

• Over 3 years of experience in internet marketing.

• Strong design sensibility, project management skills, and analytical capabilities are essential.

• Comprehensive understanding of CAN-SPAM regulations, email and digital marketing best practices, along with mobile optimization techniques.

• Familiarity with marketing automation technologies is a plus.

• Experience in traditional media (print) marketing is advantageous, though not mandatory.

🏝️ Benefits

• Comprehensive health insurance options, including Medical, Dental, and Vision coverage.

• 401(k) Retirement Plan featuring a $1 for $1 Company Match up to 5%.

• Paid Parental Leave.

• Associate Assistance Plan.

• Education Assistance Program.

• Up to $30,000 in Adoption Assistance.

• Up to three weeks of vacation each year.

• Generous policies for Holidays, Sick Leave, and Personal Days.

• New Hire Referral Bonus Program.

• Substantial discounts on home purchases.

• Unique initiatives such as Everyone’s Included Day.