VP, Integrated Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of Bask & Lather's comprehensive integrated non-paid media marketing strategy across brand, product, social, creator, experiential, partnerships, retail, and commercial objectives.

• Create annual and quarterly integrated marketing calendars.

• Convert company growth targets into marketing priorities, investment choices, KPIs, and execution strategies.

• Provide executive oversight for the Brand organization, ensuring brand positioning, messaging, architecture, and identity are maintained.

• Lead integrated campaigns from consumer insights through to execution and evaluation.

• Own the consumer-facing go-to-market strategy for significant product and collection launches.

• Collaborate with Sales and retail partners on retailer-specific marketing plans, launches, merchandising, sampling, events, creator programs, and acquisition efforts.

• Provide executive oversight for the social and creator ecosystem.

• Set objectives and ROI expectations for experiential investments and strategic partnerships.

• Collaborate with brand and creative leadership to direct campaign and brand storytelling.

• Establish KPIs and measurement frameworks while developing executive reports on marketing effectiveness.

• Build, mentor, and scale a high-performing marketing team.

⛳️ Requirements

• Over 10 years of progressive experience in consumer marketing.

• Significant leadership experience within the beauty, personal care, wellness, CPG, or another culturally driven consumer brand.

• Proven experience leading integrated marketing for a brand that has achieved significant scale.

• Leadership experience across brand management, integrated campaigns, social media, influencer/creator strategies, retail marketing, experiential marketing, partnerships, and product launches.

• Experience in managing and developing senior marketing leaders and multidisciplinary teams.

• Strong record of building brands across both direct-to-consumer and retail channels.

• Experience in supporting major retail expansions and omnichannel growth.

• Proven ability to develop successful go-to-market strategies and launch new products at scale.

• Strong understanding of contemporary social and creator ecosystems.

• Ability to translate consumer insights into positioning, campaigns, creative strategies, and commercial actions.

• Capable of operating in a founder-led, entrepreneurial, high-growth environment.

• Strong commercial orientation.

• Exceptional cross-functional leadership and executive communication abilities.

🏝️ Benefits

• Bonus.

• Reasonable accommodations for qualified applicants with disabilities.

• Reasonable accommodations for sincerely held religious beliefs.