VP, Head of MLD Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Formulate and implement a robust marketing strategy for the mortgage division that aligns with the company’s objectives and growth targets.

• Act as the main marketing authority for the mortgage lending division, offering strategic guidance and innovative thinking.

• Develop yearly marketing plans, budgets, forecasts, and performance indicators.

• Identify emerging market prospects, customer behaviors, and competitive challenges.

• Report on marketing performance, strategic updates, and business insights to executive leadership.

• Enhance and safeguard the mortgage division's brand presence across all customer and partner interactions.

• Ensure uniformity in messaging, visual identity, and customer experience.

• Create compelling value propositions and establish distinct market positioning for mortgage products and services.

• Manage reputation and brand awareness efforts.

• Lead the creation of integrated marketing campaigns aimed at increasing mortgage applications and funded loan volume.

• Optimize various marketing channels, including digital advertising, search engine marketing (SEM), social media, email marketing, content marketing, events, and direct marketing.

• Collaborate with sales leaders to produce high-quality leads and enhance conversion rates.

• Formulate strategies to boost purchase mortgage business, refinance prospects, and retention initiatives.

• Supervise digital marketing strategy, including website optimization, SEO, SEM, social media, analytics, and marketing automation.

• Improve customer journey mapping and lead nurturing initiatives.

• Leverage customer data and analytics to enhance engagement, conversion rates, and client satisfaction.

• Propel innovation in digital customer experiences and mortgage marketing technologies.

• Work with product and business leaders to devise marketing strategies for new products and services.

• Conduct market research, customer analysis, and competitive evaluations.

• Assist geographic expansion and new market entry strategies.

• Design targeted segmentation strategies for homebuyers, homeowners, real estate agents, builders, and referral partners.

• Build, guide, mentor, and cultivate a high-performing marketing team.

• Set clear objectives, accountability standards, and professional development plans.

• Promote a culture of innovation, collaboration, and performance-driven results.

• Manage internal teams, agencies, consultants, and vendor partnerships.

• Define key performance indicators (KPIs) and measures of marketing effectiveness.

• Monitor campaign success, return on investment (ROI), customer acquisition costs, and conversion metrics.

• Use data insights to optimize expenditures and improve business performance.

• Provide executive-level reporting and recommendations.

• Ensure all marketing activities adhere to relevant federal, state, and industry regulations.

• Collaborate with Legal, Compliance, and Risk teams to review marketing materials and campaigns.

• Maintain compliance with consumer protection, advertising, fair lending, privacy, and disclosure regulations.

• Advocate for ethical marketing practices and regulatory compliance throughout the division.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, Finance, or a related field is required; a Master's degree (MBA or related discipline) is preferred.

• Over twelve (12+) years of progressive marketing leadership experience.

• More than seven (7+) years of experience leading marketing teams in mortgage banking, consumer lending, financial services, or banking sectors.

• Proven track record of successfully driving customer acquisition, lead generation, and brand development.

• Experience managing substantial budgets and cross-functional projects.

• Demonstrated ability to influence executive stakeholders and facilitate organizational change.

🏝️ Benefits

• Comprehensive healthcare plans available for you and your family, along with a discretionary 401(k) match of 50% on the first 4% of contributions.

• Access to numerous discounts on fitness, restaurants, retail, and more through our employee portal.

• Customized training programs to support your career advancement.

• Employee referral bonuses, allowing you to earn while helping Carrington and Vylla grow.

• Educational Reimbursement.

• The Carrington Charitable Foundation contributes to community causes that resonate with Carrington Associates' interests. For detailed information about the Carrington Charitable Foundation and the supported organizations and programs through specific fundraising efforts, please visit: carringtoncf.org.