Director, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of hosting and travel activation communications: Lead the strategic planning, implementation, and enhancement of customer communications through email, SMS, push notifications, in-app messaging, and new lifecycle channels. Improve current programs and utilize insights to innovate and launch new strategies that engage Kindred members across diverse audience segments.

• Establish a Lifecycle function: Create cross-functional processes for executing campaigns, measuring outcomes, and reporting results. Collaborate with Data Engineering and Analytics to generate actionable insights on lifecycle performance and advance the data infrastructure that supports personalization, automation, and decision-making. Define best practices for lifecycle messaging to ensure consistent, customer-focused experiences and proactively identify and advocate for the personnel, tools, and resources essential for the team's growth and long-term success.

• Strengthen our Go-To-Market (GTM) capabilities: Collaborate with Product Marketing Management (PMM) to create messaging playbooks for new product launches and marketing initiatives, continually refining with each iteration. Work with Product, Engineering, Creative, and Marketing teams to merge technical, creative, and lifecycle requirements and provide seamless, comprehensive customer experiences.

• Act as a thought leader for existing members: Represent the voice of the member by converting lifecycle performance data into actionable insights. Regularly communicate results, learnings, and customer trends to enhance the organization's understanding of member segments, their journeys, and the behaviors that encourage hosting, travel activation, and long-term engagement.

• Create a world-class lifecycle engine: Continuously refine Kindred's lifecycle marketing strategy by integrating the latest advancements in AI, personalization, experimentation, and marketing technology into our member experience. Advocate for innovative work methods that enhance efficiency, increase relevance, and enable significant growth.

⛳️ Requirements

• Over 12 years of experience in lifecycle marketing and CRM strategy, preferably within consumer marketplace, membership, or network-based products.

• Demonstrated success in developing high-volume lifecycle programs that achieve measurable business results.

• Experience collaborating closely with Product Managers, Brand, Data, and Engineering teams, coupled with strong project management and communication abilities. Capable of writing actionable engineering requirements and creative briefs within the same week.

• Analytical mindset with a proven capacity to derive insights from complex, high-volume, omnichannel programs and translate them into actionable outcomes. Strong perspective on lifecycle data infrastructure and pipelines.

• Preference for mobile-first experience: Extensive knowledge of mobile and app channels—push notifications, in-app messaging, SMS, WhatsApp—with a solid viewpoint on channel strategy.

• Hands-on experience in constructing campaigns and workflows, along with familiarity with optimal setups for canvases, customer segments, and automations.

• Equally adept at executing ongoing campaigns and developing strategic plans.

• Resourceful and self-motivated: You don’t wait for perfect data or a flawless brief. You make progress towards objectives even in the face of uncertainty or lack of established processes.

• Must possess experience with Braze, CDP integrations, AI personalization, and localization tools.

🏝️ Benefits

• Competitive cash compensation and equity

• Comprehensive health benefits

• Flexible time off, along with 12 paid holidays per year

• 21 credits annually to stay in Kindred homes

• $4,000 annual travel stipend to help with travel-related expenses

• Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco

• Regular team and company offsites to connect, collaborate, and build together

• A vibrant, inclusive, and highly skilled team that fiercely protects team chemistry

• A culture emphasizing high standards, feedback, and continuous growth