Senior Director, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the marketing strategy and organizational framework of the company to support growth objectives at the enterprise level.

• Lead and mentor a diverse marketing team that encompasses Brand and Product Marketing, Integrated Marketing, Commercial Operations, and Lifecycle, including both permanent staff and contractors.

• Establish organizational capabilities, operational rhythms, and processes to ensure Marketing grows in tandem with the business.

• Oversee the marketing budget and prioritization initiatives.

• Collaborate with Growth leadership to create and execute marketing strategies that boost adoption, expansion, and deep integration within key health plans.

• Convert intricate clinical data, patient outcomes, and value-based care metrics into engaging, insights-driven narratives that resonate with health plan executives and decision-makers.

• Provide our commercial team with advanced enablement materials, competitive insights, ROI calculators, and clinical proof points to expedite payer sales cycles and drive adoption and expansion.

• Identify new growth avenues through thorough market insights, competitive intelligence, and cross-functional collaboration.

• Assume responsibility for the company's positioning, messaging architecture, and brand strategy.

• Ensure consistent and differentiated storytelling that links clinical excellence with commercial value.

• Transform complex, raw clinical research and outcomes into highly persuasive, evidence-based value propositions.

• Safeguard and enhance Two Chairs' status as the leader in outcomes-based behavioral healthcare.

• Direct product positioning, messaging, launches, and commercialization strategies.

• Collaborate closely with Product and Clinical teams to introduce new capabilities to the market.

• Promote a culture of data-informed decision-making; utilize market research, healthcare trends, and internal clinical data to uncover proprietary insights that inform marketing strategy.

• Manage commercial technology, reporting, attribution, CRM strategy, and operational excellence.

• Create measurement systems that offer transparency into marketing performance across the funnel.

• Encourage a culture of experimentation, ongoing optimization, and data-driven decision-making.

⛳️ Requirements

• 7+ years of marketing leadership experience in the healthcare sector, with a proven record in B2B2C or B2B healthcare marketing (particularly aimed at health plans/payers), with a preference for behavioral health experience.

• Profound understanding of value-based care models, healthcare reimbursement, and the behavioral health landscape.

• A strong analytical and insights-driven approach; adept at analyzing complex clinical and operational data to extract compelling commercial narratives.

• Proven success in translating complex, technical, or clinical concepts into clear, impactful marketing materials and presentations.

• Extensive experience in developing integrated marketing strategies that generate measurable business growth across varied audiences and channels, with deep expertise in Product Marketing, Brand, Lifecycle, and Marketing Operations.

• Proven success in collaborating with executive leadership on growth strategies.

• Experience in building, scaling, and leading high-performing marketing organizations during periods of rapid growth and transformation.

• Exceptional executive communication and cross-functional leadership abilities.

• A collaborative leadership style and a passion for team development.

🏝️ Benefits

• Equity in a high-growth start-up

• Paid time off, including nine paid holidays and an additional Winter Office Closure from Christmas Day (Observed) through New Year's Day

• Comprehensive medical, dental, and vision coverage

• 401(k) Retirement savings options

• One-time $200 Work from Home reimbursement

• Annual $1,000 Productivity & Wellness Stipend to support your personal and professional goals

• Annual $500 subsidized company contribution to your healthcare FSA or HSA

• Paid parental leave