VP – Growth Media

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Build and lead a top-tier customer acquisition engine that fosters efficient and scalable growth for the enterprise.

• Develop and implement enterprise-level paid media strategies across customer acquisition channels.

• Manage the complete customer acquisition strategy through optimization, experimentation, and innovative approaches.

• Oversee prospecting, audience strategy, media channel optimization, budget allocation, and bid investment strategies.

• Collaborate with the Brand team on creative testing and with the Digital Experience team on optimizing landing pages.

• Forecast customer acquisition metrics in partnership with Marketing Analytics.

• Spearhead enterprise SEO, Generative Engine Optimization (GEO), AI search optimization, and organic search growth initiatives.

• Direct annual and seasonal media planning across all business units.

• Manage media investment strategies, channel mix, flighting, audience planning, market prioritization, and agency planning.

• Enhance attribution, incrementality testing, Media Mix Modeling (MMM), experiment design, performance reporting, and investment optimization.

• Lead relationships with external media agencies and strategic media partners, focusing on strategy, performance management, negotiations, capability development, and innovation.

• Collaborate with Marketing Analytics, Lifecycle Marketing, and Digital Experience on first-party data capture, audience development, propensity targeting, lead scoring, identity resolution, and personalization efforts.

• Establish a high-performing, results-driven growth marketing organization.

• Foster a culture of experimentation, learning, and ongoing optimization.

• Build partnerships across Marketing Analytics, Brand Strategy, Digital Experience, Product, Finance, and Operations.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• 12+ years of progressive leadership experience in marketing, with substantial expertise in performance marketing and customer acquisition.

• Proven track record in managing extensive, multi-channel media budgets.

• In-depth knowledge of paid search, paid social, programmatic advertising, video, audio, direct mail, and emerging acquisition channels.

• Demonstrated ability to enhance acquisition efficiency and achieve profitable customer growth.

• Experience in leading media agencies and managing complex external partnerships.

• Strong grasp of attribution, incrementality testing, marketing mix modeling, and performance measurement techniques.

• Proficient in leveraging first-party data, audience segmentation, and propensity modeling to boost marketing performance.

• Exceptional executive-level communication skills, capable of influencing cross-functional leaders and executive stakeholders.

• Experience in building and mentoring high-performing teams during periods of transformation and growth.

• Preferred: Experience in marketing leadership for a large-scale consumer brand with substantial media investments, encompassing both retail and digital experiences.

• Preferred: Expertise in building and leading high-performing media teams.

• Preferred: Background in retail, financial services, subscription models, or high-volume customer acquisition industries.

• Preferred: Experience in optimizing marketing through AI, automation, and emerging marketing technologies.

• Preferred: Familiarity with Adobe, Google, Meta, and other enterprise marketing platforms.

• Preferred: MBA or an equivalent advanced business qualification.

🏝️ Benefits

• Medical and prescription drug coverage for eligible associates and dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Competitive salary.

• Comprehensive benefits package.

• Support for life both at work and beyond.

• Opportunities for continuous learning.