Growth Marketer – 6-Month Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage comprehensive campaigns across paid media, email marketing, organic outreach, event support, and content syndication for high-value consumer goods clients and their purchasing committees.

• Set up HubSpot workflows, initiate and oversee LinkedIn and Google Ads campaigns, create landing pages, and ensure quality assurance of materials prior to launch.

• Assist with both 1:many and 1:few Account-Based Marketing (ABM) initiatives alongside the Growth sales team.

• Conduct test-and-learn experiments, evaluate returns, discontinue ineffective campaigns, and expand successful initiatives.

• Take charge of campaign reporting and dashboards in HubSpot and Google Analytics.

• Monitor attribution, lead quality, and pipeline contributions across Lead, Marketing Qualified Lead (MQL), Sales Accepted Lead (SAL), and Sales Qualified Lead (SQL) stages.

• Provide weekly performance updates to marketing and sales teams, including budget suggestions.

• Ensure dependable campaign workflows and reporting systems are in place, facilitating an effective marketing-to-sales handoff and feedback loop.

• Assess and track Worldly’s visibility within AI answer engines, covering citations, competitor voice share, and the accuracy of descriptions.

• Create and maintain a monthly AEO scorecard.

• Design and implement AEO improvement strategies that include content suggestions, page structure adjustments, and schema modifications.

• Collaborate with content and web owners to execute AEO enhancements.

• Operate as a single contractor integrated within the marketing team, rather than as part of an agency, consultancy, or subcontracted group.

⛳️ Requirements

• Over 6 years of direct experience in B2B SaaS marketing execution.

• Proven track record in creating, launching, and reporting on demand generation and ABM campaigns.

• Proficiency in HubSpot workflows, email campaigns, and reporting tools.

• Strong knowledge of WordPress.

• Expertise in LinkedIn Ads, Google Ads, and Google Analytics.

• Experience with ABM platforms like ZoomInfo is advantageous.

• Familiarity with AEO/GEO, including evaluating and enhancing brand visibility in AI answer engines, or SEO experience applied to AI search with measurable outcomes.

• Strong analytical and reporting skills; comfortable with pipeline metrics and attribution.

• Experience collaborating closely with sales teams to deliver desirable leads.

• Proficient in the use of AI tools and their application in daily marketing tasks.

• Available full-time, approximately 40 hours per week.

• Willingness to work during overlapping hours with U.S. and APAC business time zones.

• Must be based in the U.S.

• Capable of functioning as an independent contractor.

🏝️ Benefits

• Opportunity for contract extension or transition to a full-time employee position.

• Possible travel for business purposes, including team collaboration, customer engagement, or company events.

• Supportive and growth-focused team culture.

• Option to participate in a voluntary diversity survey; participation will not influence the job application process.