VP, Digital Strategy – Enablement

This is a fully remote position, open to applicants in Nebraska, +2 more states.

📋 Description

• Develop and spearhead the digital strategy encompassing Customer Experience, Product, and Marketing, formulating a multi-year vision and roadmap that aligns with business growth, customer demands, and enterprise objectives.

• Enhance the experiences of customers, brokers, and employers by designing and refining seamless end-to-end digital journeys spanning onboarding, enrollment, service, claims, renewals, and self-service functionalities.

• Propel innovation and modernization of digital platforms, web and mobile experiences, AI solutions, and automation capabilities to boost engagement, efficiency, accessibility, and speed to market.

• Collaborate with senior leaders across the organization to integrate digital capabilities into products, influence strategic investments, and elevate customer and advisor experiences.

• Utilize customer insights, analytics, and Voice of the Customer (VOC) feedback to uncover opportunities, prioritize enhancements, and achieve measurable business and customer results.

• Establish and oversee experience standards and performance metrics, championing digital adoption, customer satisfaction, operational efficiency, and continuous improvement across all digital channels.

• Lead comprehensive transformation and change initiatives, optimizing processes, minimizing friction, enhancing quality, and developing scalable capabilities that support future expansion.

• Build, nurture, and motivate a high-performing team, promoting a culture of innovation, accountability, collaboration, and ongoing learning while attracting and retaining top talent.

⛳️ Requirements

• Bachelor's degree or equivalent work experience (4 years of experience may substitute for a Bachelor's degree).

• Over 12 years of experience in digital strategy, digital product management, customer experience, marketing technology, or transformation leadership.

• More than 5 years of managerial, supervisory, and/or proven leadership experience.

• Experience in strategic planning and execution.

• Strong presentation abilities with a proven track record of influencing all management levels through clear, informed, and logical discussions or presentations.

• Excellent communication skills, with the capability to engage knowledgeably and credibly with senior management and internal stakeholders.

• Familiarity with Workplace solutions products, including Group Benefits and retirement (preferred).

• Experience in developing or contributing to multiyear digital roadmaps for client and broker-facing experiences (preferred).

• Understanding of AI and its current and anticipated impacts on client delivery (preferred).

🏝️ Benefits

• Clearly defined career paths and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes.

• Opportunities for leadership development and virtual training.

• Paid time off/parental leave.

• Competitive 401K and employee benefits.

• Complimentary financial counseling, health coaching, and employee assistance program.

• Tuition assistance program.

• Flexible work arrangements that suit your needs.

• Effective productivity and technology tools, along with training.