VP, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the demand generation strategy, including planning and execution, to foster company growth across all segments and stages of the funnel, enhancing performance in channels such as ABM, paid social, content syndication, email, partnerships, SEM, and SEO/AI engine optimization.

• Lead and inspire a team of skilled demand generation professionals by providing coaching, development opportunities, and tactical guidance to help them achieve and surpass their objectives.

• Collaborate with our Sales, RevOps, and SDR/BDR teams to align on priorities, objectives, and metrics, maximizing both the quantity and quality of leads, strengthening feedback loops and information flow for comprehensive funnel visibility, and enhancing coordinated pipeline development efforts.

• Work closely with Marketing Communications, Events, Product Marketing, and Marketing Operations leaders to ensure alignment on strategy, resources, messaging, and KPIs.

• Drive the assessment, adoption, and scaling of AI-enhanced demand generation tools and strategies that automate workflows, optimize campaign performance, and provide highly personalized buyer experiences at scale.

• Collaborate with Finance teams to establish budgets and identify growth opportunities, ensuring the effective allocation of marketing resources, while accurately planning, forecasting, and tracking the impact of marketing investments.

• Create and deliver regular forecasts and performance reports to the executive leadership team, identifying strategic growth levers and informing the go-to-market strategy.

⛳️ Requirements

• Over 15 years of B2B Technology demand generation experience, including a minimum of 8 years in a leadership role.

• Experience working in a hyper-growth company and a fast-paced environment, ideally through growth phases with revenues between $250M and $1B ARR.

• Proficient in leveraging martech and AI-driven tools and workflows to enhance pipeline efficiency and speed.

• Strong leadership skills with a proven track record of recruiting, motivating, and developing a team.

• Experience in managing and optimizing a multi-million dollar annual budget.

• Data-driven mindset with experience analyzing the full customer journey to uncover opportunities, along with a demonstrated history of collaborating with Sales leaders to ensure successful transitions from discovery to acquisition, retention, and cross-selling.

• Familiarity with tools like Salesforce, Tableau, Google Sheets, Excel, and AI platforms to conduct in-depth data analysis on pipeline health, velocity, and channel effectiveness.

• Background in developing and testing innovative tactics and acquisition programs that drive Enterprise and Commercial revenue growth across various segments and geographies.

🏝️ Benefits

• Offers Equity

• Offers Bonus