Marketing Campaign Manager

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Take ownership of the SANO and Pakistan marketing strategy, targeting specific stakeholder groups, segments, regions, and/or platforms.

• Ensure a cohesive digital marketing execution by collaborating closely with marketing delivery and planning teams.

• Cultivate and implement expertise in pertinent digital platforms and communication tools, including Adobe Campaign and Sprout Social.

• Innovate and enhance ACCA’s marketing initiatives in accordance with contemporary best practices, trends, and technologies.

• Enhance customer experience by managing communication traffic and providing relevant content.

• Implement campaigns within the established timelines and budgets to achieve marketing plan objectives.

• Utilize a systematic campaign management approach and make decisions based on insights.

• Create campaign resources, such as sales toolkits, in collaboration with global colleagues.

• Analyze and report on marketing activities to foster organizational learning and enhance ROI through systematic optimization.

• Formulate recommendations for future campaigns and investments based on the analysis of campaign performance.

⛳️ Requirements

• Proven experience in delivering multichannel marketing campaigns (print, social media, web, email, advertising, SMS).

• Background in direct marketing campaigns and data management (including segmentation, optimization, and analysis).

• Experience in B2C and/or B2B email marketing strategy and execution.

• Documented expertise in executing effective campaigns across social media platforms.

• Comprehensive understanding of e-CRM platforms and methods for tracking and optimizing performance.

• Familiarity with Google Analytics and/or other analytical tools.

• Proficiency in AEM, Adobe, and Hootsuite.

• A relevant marketing qualification is preferred.

• Strong copywriting and editing skills across various channels.

• Knowledge of finance, accountancy, and professional education is advantageous.

• Capability to manage intricate stakeholder relationships within a matrix environment.

🏝️ Benefits

• Medical coverage.

• Life insurance.

• Long-term disability coverage.

• Employee assistance program.

• Financial wellbeing tool named Nudge.

• Flexible working approach.

• A workplace culture that is inclusive, diverse, and connected.