Performance Marketing Manager, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive lead generation across various sectors including insurance, lending, wealth management, mortgage/home equity, banking, investing, and credit card verticals.

• Oversee the strategy, execution, and performance of paid social initiatives across multiple verticals.

• Develop campaign structures on platforms such as Meta, TikTok, and others.

• Establish campaign objectives, bidding strategies, audience targeting, budget allocation, and conversion events.

• Manage campaigns comprehensively, including setup, quality assurance, pacing, troubleshooting, and optimization.

• Create testing plans for various verticals, bidding strategies, conversion events, creative angles, and funnel experiences.

• Monitor performance metrics and identify issues such as creative fatigue, tracking gaps, funnel friction, audience limitations, delivery problems, and data quality concerns.

• Make informed budget and pacing decisions based on performance trends and business priorities.

• Stay updated on platform, algorithm, privacy, and ad product changes.

• Produce regular performance reports that cover results, trends, insights, risks, and future actions.

• Translate platform performance into business implications for vertical leads and senior management.

• Communicate any tracking issues, data discrepancies, and testing outcomes effectively.

• Collaborate with data, analytics, and engineering teams to define measurement requirements and map conversion events.

• Troubleshoot discrepancies between platform data and backend information.

• Assist in developing measurement frameworks that emphasize lead quality and business results.

• Lead creative strategy encompassing messaging angles, hooks, scripts, and concepts for static, video, and user-generated content.

• Draft creative briefs and evaluate assets for clarity and suitability for the platform.

• Create creative testing roadmaps and derive recommendations based on findings.

• Assess landing pages and funnels for message alignment, conversion flow, and drop-off points.

• Suggest and support testing across landing pages, advertorials, lead forms, quizzes, and prequalification flows.

• Ensure alignment of creative, landing pages, and tracking prior to launch.

• Cultivate relationships with platform representatives.

• Assess platform recommendations against NerdWallet's objectives and data quality standards.

• Monitor competitor creative strategies, offers, and funnel methodologies.

• Report directly to the Managing Director.

⛳️ Requirements

• Minimum of 5 years of experience in paid social, particularly in performance marketing or lead generation.

• Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.

• Direct, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager is essential.

• Demonstrated success in scaling paid social budgets while maintaining or enhancing CPA/CAC and ROAS.

• Experience managing campaigns aimed at lead generation, revenue, ROAS, CPA/CAC, or funnel-based objectives.

• Capability to build a paid media strategy from scratch, including structure, testing, measurement, creative, and optimization aspects.

• Strong analytical abilities and a comfort level with both platform and backend business data.

• Experience in troubleshooting tracking, attribution, or reporting discrepancies.

• Proficiency in writing creative briefs and providing feedback to creative teams or external partners.

• Excellent project management skills across multiple concurrent verticals and workstreams.

• Clear and confident communication skills with the ability to translate data into actionable recommendations for non-technical audiences.

• Preferred: experience with advertising on LinkedIn, Reddit, Quora, or X.

• Preferred: background in financial services or other regulated industries.

• Preferred: experience with lead generation funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models.

• Preferred: experience optimizing for backend events.

• Preferred: familiarity with CAPI/server-side tracking and conversion signal quality.

• Preferred: experience with user-generated content (UGC), creator partnerships, or video production processes.

• Preferred: comfort with legal, compliance, or brand review procedures in regulated sectors.

• Must reside in the U.S.

🏝️ Benefits

• Comprehensive medical, dental, and vision health care plans for employees and their dependents.

• Rejuvenation Policy – Flexible Vacation Time Off, 11 holidays, and a company-wide holiday shutdown.

• New Parent Leave available for employees welcoming a newborn child or a child placed with them for adoption or foster care.

• Access to mental health support.

• Paid sabbatical after five years of service.

• Health and Dependent Care FSA and HSA Plan with a monthly contribution from NerdWallet.

• Monthly Wellness Stipend.

• Stipend for cell phone expenses.

• Wifi Stipend for remote employees.

• Equipment stipend for remote employees working from home.

• Co-working space subsidy for remote employees.

• Participation in Employee Resource Groups.

• Opportunities for hackathons and team events.

• Company-wide events.

• 8 hours of volunteer time off each quarter.

• Company match for charitable donations.

• 401K plan with a 4% match from the company.

• Chance to test and utilize new financial products and tools.

• Financial wellness guidance and unlimited access to a Certified Financial Planner through Northstar.

• Disability and Life Insurance with premiums covered by the employer.

• Equity opportunities offered.