VIP Strategy & Growth Manager

This is a fully remote position, open to applicants in United Kingdom, +3 more states.

📋 Description

• Create growth strategies aimed at VIP and high-potential player segments, emphasizing engagement, progression, retention, and reactivation.

• Examine player behavior, gaming trends, and performance metrics to uncover growth possibilities.

• Collaborate with the Data team to generate insights that enhance the identification and management of VIP and high-potential players.

• Formulate segmentation strategies to pinpoint and prioritize VIP and high-potential player categories.

• Develop strategies that facilitate the advancement of high-potential players into VIP segments.

• Initiate programs designed to bolster long-term engagement and value among existing VIP segments.

• Assess the effectiveness and commercial impact of VIP growth strategies.

• Continuously refine approaches informed by data, player behavior, and performance trends.

• Recognize opportunities to enhance the VIP lifecycle and player journey.

• Partner with VIP, CRM, Product, Data, and other relevant teams to execute strategies efficiently.

• Deliver clear recommendations and insights to stakeholders derived from analysis and performance evaluations.

⛳️ Requirements

• Demonstrated experience in VIP, CRM, lifecycle, retention, growth, or player strategy within the iGaming sector.

• Solid understanding of VIP player behavior, retention mechanisms, and player lifecycle management.

• Proficiency in utilizing player data and behavioral insights to formulate commercial strategies.

• Strong analytical mindset with the ability to convert findings into actionable recommendations.

• Experience in developing customer or player segmentation strategies.

• Comprehensive understanding of engagement, retention, reactivation, and customer progression strategies.

• Commercial focus on player value and sustainable growth.

• Exceptional communication and stakeholder management skills.

• Comfortable working in collaboration with Data and cross-functional teams.

• Highly organized, proactive, and capable of managing multiple strategic initiatives at once.

• Fluent in English, both written and spoken.

• Prior experience specifically with VIP or high-value players in online poker, casino, or iGaming is preferred.

• Strong understanding of online poker and player behavior in poker is preferred.

• Familiarity with BI, analytics, CRM, or player segmentation tools is preferred.

• Based in Europe or Asia is preferred.

• Proficiency in Mandarin would be a significant advantage.

• Experience in an international, remote-first organization is preferred.

🏝️ Benefits

• Performance-based bonuses and recognition for outstanding performers.

• Regular quarterly performance evaluations with clear pathways for growth.

• Fully remote work environment.

• Opportunities to attend conferences and events.

• Company meet-ups.

• Budget for home office equipment and technology setup.

• Monthly learning and development hours for professional growth and skill enhancement.