VIP Growth Product Operations Manager – Contractor

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Take charge of the comprehensive VIP user experience across both App and Web platforms, covering aspects such as VIP purchases, user center, benefits center, referrals, notifications, swag/benefit applications, and event participation.

• Enhance the VIP product experience by pinpointing user pain points and improving visibility of benefits, understanding of tiers, and overall usability tailored for various VIP segments.

• Strategically design and implement growth and lifecycle initiatives aimed at driving VIP acquisition, activation, engagement, retention, and user recall.

• Plan and execute VIP campaigns and operational activities, ensuring robust implementation, quality assurance, and thorough post-campaign analysis.

• Collaborate closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to create scalable solutions leveraging existing platform capabilities.

• Employ data analysis to track funnel performance, user behavior, campaign ROI, and essential VIP growth metrics, translating insights into actionable plans.

⛳️ Requirements

• A minimum of 2 years of experience in product operations, growth, lifecycle marketing, or product marketing, ideally within internet, fintech, crypto, or platform sectors.

• Demonstrated capability to merge product insight with operational execution, particularly for consumer-facing products or user growth situations.

• Familiarity with campaign planning and lifecycle operations, encompassing referrals, notifications, reactivation, or engagement initiatives.

• Strong product intuition, with the capability to draft requirements, outline user flows, and collaborate effectively with Product and Engineering teams.

• Excellent analytical skills, covering funnel analysis, cohort analysis, and evaluation of campaign performance.

• High sense of ownership, exceptional cross-functional communication skills, and the ability to manage multiple workstreams in a dynamic environment.

🏝️ Benefits

• Competitive salary and comprehensive company benefits

• Flexible work-from-home arrangement (the specifics may vary based on the nature of the business team's work)