Vice President, Publisher Sales – Strategic Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a sales strategy aimed at acquiring new publishers and advertisers within Zeta's performance marketing sector.

• Establish and oversee a robust pipeline through outbound prospecting, referrals, industry events, and leveraging existing relationships.

• Negotiate commercial agreements, pricing structures, and partnership conditions with both publishers and advertisers.

• Discover new revenue streams within current accounts by upselling, cross-selling, and exploring new channels.

• Cultivate strategic partnerships that enhance scale, elevate media quality, and broaden supply diversity.

• Collaborate closely with internal leadership to outline go-to-market strategies and roll out new offerings.

• Maintain a comprehensive understanding of market dynamics, competitor activities, and emerging opportunities in performance marketing.

• Manage executive relationships with key publishers and advertisers.

• Conduct regular business reviews concentrating on growth opportunities and strategic planning.

• Act as a trusted advisor by suggesting new products, channels, and optimization techniques.

• Ensure high levels of partner satisfaction while fostering profitable revenue growth.

• Oversee the launch, pacing, fulfillment, and optimization of campaigns.

• Collaborate with Operations and BI teams to enhance campaign performance and maximize return on investment (ROI).

• Analyze campaign performance to identify opportunities for scaling while preserving quality.

• Work alongside Product and Engineering teams to enhance integrations, tracking mechanisms, and operational efficiency.

⛳️ Requirements

• A minimum of 7 years of experience in performance marketing, affiliate marketing, publisher development, business development, or digital advertising sales.

• Proven track record in acquiring and nurturing publisher and advertiser partnerships.

• Established relationships within the affiliate marketing, performance media, or digital publishing sectors.

• In-depth knowledge of CPL, CPA, CPC, ROAS, attribution, and the economics of performance marketing.

• Experience in negotiating commercial agreements and managing strategic partnerships.

• Familiarity with affiliate platforms such as Cake, Everflow, Tune, Impact, or similar technologies.

• Strong analytical capabilities utilizing Tableau, Power BI, Google Analytics, or comparable reporting tools.

• Exceptional presentation, negotiation, and communication skills at the executive level.

🏝️ Benefits

• Unlimited paid time off (PTO)

• Comprehensive medical, dental, and vision coverage

• Employee equity and stock purchase plan

• Employee discounts, virtual wellness classes, and pet insurance