Vice President, Product & Solution Marketing

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Develop market narratives and establish category leadership for Ping’s next phase of growth at the enterprise scale.

• Collaborate with the CEO, Product, and Sales teams to identify high-impact opportunities and convert strategy into revenue results.

• Oversee market and competitive intelligence, foresee industry changes, and discover opportunities across products, segments, and market channels.

• Define buyer personas, customer journeys, category narratives, company positioning, value propositions, and messaging frameworks.

• Collaborate with the CEO and executive team to establish vision and market direction.

• Create launch strategies, solution handbooks, sales knowledge transfer plans, and integrated launch frameworks.

• Manage go-to-market strategy and planning for significant product and solution launches.

• Ensure sales readiness, enablement, and knowledge transfer across teams.

• Establish launch dashboards and conduct post-launch analytics to evaluate success.

• Facilitate partner go-to-market alignment and solution marketing to foster ecosystem growth.

• Cultivate and enhance the Product and Solution Marketing team.

• Work alongside Sales leadership to enhance deal velocity, win rates, and competitive positioning.

• Conduct win/loss analysis and product growth diagnostics.

• Optimize solution packaging and positioning based on pipeline and performance indicators.

• Formulate lifecycle and sunset communication strategies.

• Develop a partner marketing strategy and roadmap that aligns with Ping’s overall go-to-market strategy.

⛳️ Requirements

• 15+ years of leadership experience in Product Marketing, Solution Marketing, or Category Marketing.

• Strong preference for backgrounds in Identity, Cybersecurity, or Enterprise Technology.

• Experience operating at a scale of $1B+ is preferred.

• Proven capability to define or redefine a category narrative.

• Demonstrated experience collaborating directly with the CEO and board-level stakeholders to align competing priorities.

• Ability to foresee industry trends and translate macro trends, such as AI and regulation, into strategic positioning.

• Capacity to connect messaging to pipeline outcomes and comprehend the complexities of enterprise sales.

• Analytical rigor in prioritizing go-to-market efforts.

• Experience in developing high-performing product marketing talent and implementing repeatable lifecycle frameworks.

🏝️ Benefits

• Flexible and collaborative work environment.

• Company culture that empowers employees to excel in their roles.

• Employee Resource Groups.

• Regular company and team bonding events.

• Competitive benefits and perks.

• Global volunteering and community initiatives.

• Generous PTO & Holiday Schedule.

• Parental Leave.

• Progressive Healthcare Options.

• Retirement Programs.

• Opportunity for Education Reimbursement.

• Commuter Offset (available in specific locations).

• Bonus.