Vice President – Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and narrate how the Workiva AI platform revolutionizes finance, risk, and sustainability teams.

• Shape the market narrative for Workiva’s suite of products and solutions.

• Clearly articulate Workiva’s value proposition and its differentiation in competitive landscapes.

• Lead storytelling efforts focused on Workiva AI’s influence on finance, sustainability, and GRC leaders.

• Inspire and develop a global team of around 30 product marketing professionals.

• Demonstrate methods for utilizing AI to enhance and expedite team performance.

• Foster a culture of strategic thinking, collaboration, and high achievement.

• Recruit, mentor, and cultivate talent in product marketing.

• Oversee product marketing strategy across Workiva’s platform, solution offerings, and targeted industries.

• Collaborate with product management on launches, narratives, and market traction.

• Connect product innovation with target audiences through go-to-market and marketing strategies.

• Work alongside demand generation, brand, content, and field marketing teams.

• Incorporate customer and market insights into product strategy.

• Equip global sales teams with insights, messaging, and resources to build pipelines and close deals.

• Provide sales enablement resources, including playbooks, competitive intelligence, buyer insights, and distinct value frameworks.

• Collaborate with revenue leadership to enhance win rates and drive growth.

• Report directly to the SVP of Marketing.

⛳️ Requirements

• Over 15 years of product marketing experience, including prominent leadership positions in large-scale enterprise SaaS organizations.

• Proven success in leading and scaling high-performing product marketing teams.

• A strong passion for nurturing and developing talent.

• Extensive expertise in enterprise B2B go-to-market strategies, positioning, and messaging.

• Experience in translating complex technology and platform innovations into compelling customer value propositions.

• Strong collaboration skills across product management, marketing, and sales leadership.

• Demonstrated success in driving sales enablement and influencing revenue outcomes.

• Outstanding communication and storytelling capabilities.

• Reliable internet access for any remote work periods, not conducted in a Workiva office.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• A discretionary bonus that is typically awarded annually.

• Restricted Stock Units provided at the time of hire.

• 401(k) matching program.

• Comprehensive benefits package for employees.

• Flexible or remote work arrangement options.

• Reasonable accommodations available for applicants with disabilities.