Senior Product Marketing Manager, Clinical

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Cultivate a profound understanding of pathology workflows, customer needs, purchasing dynamics, regulatory factors, technology landscapes, competitors, and market trends.

• Enhance ideal customer profiles (ICP), buyer personas, positioning, messaging, claims, evidence, and competitive narratives for the clinical pathology sector.

• Convert technical complexities into compelling customer value propositions.

• Develop persuasive pitch narratives, sales strategies, evidence, and competitive insights.

• Oversee comprehensive product launches in collaboration with Product, Sales, Demand Generation, Communications, and other departments.

• Collaborate closely with Product and Engineering teams to effectively communicate with clinical and executive stakeholders.

• Partner with Demand Generation on initiatives, campaigns, and content that foster awareness, engagement, pipeline development, and growth.

• Establish market credibility through webinars, customer programs, partner interactions, field events, and various market-facing opportunities.

• Utilize AI for research, synthesis, analysis, content creation, and standard workflows.

• Influence Proscia’s global go-to-market strategy and facilitate adoption and growth.

⛳️ Requirements

• A minimum of 5 years of experience in B2B software marketing, specifically in product marketing or another strategic go-to-market role.

• Background in the healthcare or diagnostics sector.

• Experience in supporting intricate, multi-stakeholder sales processes.

• A strong focus on products with a technical inclination; capable of grasping complex products and collaborating effectively with Product and Engineering teams.

• Proficiency with AI tools for research, analysis, writing, and operational workflows.

• Experience in creating content utilized by the field.

• Ability to collaborate across various functions and quickly establish trust.

• Proven track record of leading and influencing senior stakeholders across Product, Sales, and Marketing without formal authority.

• Exceptional communication skills for both user and executive audiences.

• Comfortable navigating ambiguity and prioritizing competing demands.

• Accountability for achieving business outcomes.

• A strong passion for Proscia’s mission and vision.

• Educational qualifications not specified.

🏝️ Benefits

• Competitive compensation.

• Savings plans.

• Flexible scheduling options.

• Various insurance plans.

• Support for long-term health and personal development.

• Commitment to an equal opportunity workplace.