Product Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyze and monitor key competitors in social media management, social listening, media monitoring, and influencer marketing.

• Keep track of competitor product launches, pricing adjustments, marketing strategies, company updates, new platforms, and feature introductions.

• Create and distribute regular competitive intelligence reports for stakeholders in R&D and Product Marketing.

• Perform rapid-response analyses when competitors unveil new features.

• Communicate competitive insights to Sales and Customer Success teams.

• Provide recommendations for positioning, differentiation, and strategies to proactively outmaneuver competitors.

• Assist in live competitive deals by formulating deal strategies and supplying proof points.

• Update and maintain battlecards, comparison pages, and key talking points.

• Collect intelligence from analyst reports, review sites, win-loss interviews, and inputs from Sales and Customer Success.

• Leverage AI tools to standardize competitive intelligence and integrate insights into Sales and Customer Success resources.

• Cultivate relationships with industry analysts and organize briefings and inquiry calls.

• Aid in analyst evaluation submissions, demos, references, and leadership presentations.

• Gather and share insights from analysts with Product, Marketing, and leadership teams.

• Monitor analyst report cycles, associated deadlines, and necessary follow-up actions.

⛳️ Requirements

• A minimum of 5 years of experience in product marketing, competitive intelligence, analyst relations, market research, or a comparable role in B2B software.

• Exceptional research capabilities, including the analysis of product launches, reviews, filings, and news updates.

• Proven ability to deliver customized market intelligence, trend updates, and recommendations to senior leadership and cross-functional teams.

• Strong proficiency in AI, with regular use of AI tools and large language models for research, analysis, and content generation.

• Capability to transform one-off tasks into reusable AI workflows.

• Demonstrated experience in supporting active B2B sales cycles through direct competitive deal consulting and live enablement.

• Familiarity with the social media management, social listening, or media intelligence sectors is preferred.

• Experience with competitive intelligence tools is advantageous.

• Background working with analyst firms or supporting Magic Quadrant or Wave evaluations is preferred.

• Experience in creating sales enablement materials such as battle cards is a plus.

🏝️ Benefits

• Premium BCBSIL medical, dental, and vision insurance for you and eligible dependents.

• Complimentary access to Modern Health, which includes coaching, therapy sessions, and digital wellness resources.

• 401(k) plan featuring a 50% company match on the first 6% of contributions.

• 100% employer-covered Life and Disability insurance.

• Flexible PTO alongside company-wide Rest & Recharge days.

• Up to 16 weeks of paid parental leave.

• $1,000 USD annual Lifestyle Spending Account.

• One-time $550 USD stipend for home-office setup.

• Monthly $50 USD internet stipend.

• 16 hours of paid volunteer time per year.

• $100 annual charitable donation match.

• Pre-tax commuter benefits.

• Subsidized child/eldercare through Care.com.

• Discounted pet insurance through Figo.

• No-cost personalized financial wellness support via Your Money Line.

• Restricted stock units (RSUs) available under Sprout’s equity plan.

• Ten paid holidays.