Senior Manager, Product Marketing – Public Sector

This is a fully remote position, open to applicants in Washington.

📋 Description

• Oversee a direct report while assisting in establishing the foundation of the public sector product marketing team.

• Mentor for development and create scalable frameworks for the function.

• Create and refine Samsara's core narrative aimed at federal, state, local, and education government buyers.

• Define the federal go-to-market strategy for Samsara in collaboration with cross-functional partners.

• Develop messaging and enablement that reflects the changing compliance roadmap.

• Clarify the FedRAMP authorization process and impact levels to sales teams and potential clients.

• Provide insights for internal discussions regarding authorization strategy and timelines.

• Adapt product and platform launches for government audiences.

• Create battlecards, objection-handling guides, RFP/RFI response materials, and compliance-focused sales collateral.

• Assist with competitive intelligence for the public sector and convert it into distinctive messaging and sales strategies.

• Contribute to industry events and partner conferences with content, speaking support, and thought leadership.

⛳️ Requirements

• A minimum of 7 years of product marketing or closely related go-to-market experience.

• Significant experience in public sector/government technology marketing (B2G).

• Proficient understanding of the FedRAMP authorization process.

• General knowledge of StateRAMP/GovRAMP and NIST 800-53.

• Capacity to translate compliance frameworks into clear guidance for internal teams.

• Demonstrated ability to independently manage strategic programs from inception to completion.

• Capability to influence cross-functional partners without direct authority.

• Outstanding written and verbal communication skills.

• Bachelor's degree or equivalent practical experience.

• Experience managing a direct report or a small team is highly preferred.

• Direct involvement in guiding a company through a FedRAMP or StateRAMP/GovRAMP authorization process.

• Experience in marketing connected devices, hardware-enabled, or physical operations software platforms.

• Previous experience in government or a role with a public sector-focused vendor or agency.

• Established connections within the Carahsoft ecosystem or other public sector aggregators/resellers.

• Proven experience in creating a public sector or new-market go-to-market strategy from the ground up.

🏝️ Benefits

• Initial RSU grant with no vesting cliff.

• Ongoing refresh opportunities based on performance.

• Performance-driven bonus/variable pay.

• Equity options for eligible positions.

• Flexible, employee-led remote working model.

• Professional development stipend.

• Comprehensive health insurance plans.

• Parental leave policies.

• Offices available for employees who prefer in-person work.

• Reasonable accommodations provided throughout the recruiting process.