Vice President, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy, development, and implementation of product marketing initiatives in healthcare software solutions.

• Define and execute comprehensive go-to-market strategies for new products and features.

• Conduct continuous market research to gain insights into industry trends, competitive dynamics, and customer requirements.

• Craft clear and distinct product positioning and messaging.

• Work in collaboration with sales leadership to produce tools, presentations, and training resources.

• Utilize data to identify key customer segments and their specific needs.

• Represent the organization at industry conferences and through publications to enhance brand credibility.

• Build, mentor, and lead a high-performing product marketing team.

• Set KPIs to evaluate the effectiveness of product marketing initiatives.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a related field; an MBA or relevant advanced degree is preferred.

• Over 10 years of experience in product marketing, including a minimum of 5 years in a leadership capacity.

• Demonstrated expertise in developing go-to-market strategies and executing product launches.

• Strong grasp of healthcare software and/or healthcare systems, patient engagement solutions, and the regulatory landscape in healthcare technology.

• Direct go-to-market experience with Electronic Health Record (EHR) and/or Practice Management (PM) solutions.

🏝️ Benefits

• Health insurance

• Professional development opportunities