Product Marketer

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and communicate product messaging centered on data replication and Change Data Capture (CDC) solutions through webinars, videos, and educational materials.

• Host and present webinars and videos to inform customers about product features and advantages.

• Examine market trends, customer behavior, and competitor products to shape marketing tactics.

• Work alongside cross-functional teams to formulate go-to-market strategies for new product introductions, feature enhancements, and demand generation efforts.

• Identify target customer segments, value propositions, and distribution channels.

• Produce marketing materials including product demonstrations, data sheets, whitepapers, blog entries, and videos.

• Create presentations and training resources to equip the sales team with knowledge about product benefits and value propositions.

• Design and implement marketing campaigns that generate leads and enhance customer interaction.

• Utilize data and analytics to monitor campaign effectiveness, ROI, and other key performance indicators.

• Assist in account-based marketing (ABM) initiatives and promote growth through customer advocacy.

• Drive category development and positioning — establish DBSync as a leader in DataOps, CDC, and cloud integration sectors.

• Collaborate with AWS, Google Cloud, and Azure ecosystems to foster co-marketing opportunities and enhance category visibility.

⛳️ Requirements

• Bachelor’s degree in Computer Science, Engineering, or a related discipline; an MBA with a focus on Strategy, Marketing, or Technology is preferred.

• 2–3 years of experience in SaaS companies.

• Strong technical knowledge paired with outstanding communication abilities.

• General familiarity with SaaS applications, cloud platforms (AWS, Google Cloud, Azure, Snowflake, Redshift), and databases (MySQL, SQL Server, PostgreSQL).

• Experience with Salesforce and D365+ is advantageous.

• Prior experience in technology consulting or enterprise technology marketing is highly favorable.

• Exceptional written and verbal communication skills, capable of translating technical concepts into accessible and engaging content.

• Strong technical understanding of DataOps, data management methodologies, databases, and data cloud solutions.

• Experience in hosting webinars, producing videos, and delivering technical presentations.

• Proficiency with marketing tools, analytics platforms, and CRM systems.

• Strong project management capabilities and the ability to collaborate effectively across various teams.

• Proven track record in leading category positioning and developing partnerships with major cloud providers.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and career growth.

• Collaborative and innovative work environment.