Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a comprehensive go-to-market strategy.

• Take ownership of the GTM strategy for product launches and determine the approach for introducing a feature to the market.

• Monitor launch performance and leverage insights to enhance future launches.

• Convert positioning into detailed feature-level messaging.

• Create effective talk tracks, customer outcomes, and terminology for the company to articulate features.

• Manage competitive intelligence and conduct market research.

• Produce engaging product content that resonates with both prospective and existing customers.

• Establish a robust practice for building consistent customer narratives.

• Maintain an up-to-date library organized by industry, franchise size, and use case.

⛳️ Requirements

• Minimum of 5 years of experience in B2B SaaS product marketing.

• Proven track record of owning GTM strategy and execution for product launches from start to finish.

• Exceptional writing abilities with a portfolio showcasing clear, audience-focused product writing.

• Experience in managing competitive intelligence, including tracking, synthesizing, and utilizing it in positioning and messaging strategies.

• Capability to independently analyze and interpret marketing and product performance data.

• Background in shaping and contributing to positioning and messaging strategies.

• Proficiency in modern marketing and design tools (e.g., Asana, HubSpot, Figma, Loom, Canva).

• Experience in interviewing customers and transforming their stories into valuable assets.

• Ability to oversee multiple launches and content workstreams simultaneously while maintaining attention to detail.

🏝️ Benefits

• Enjoy the flexibility of working from home (we are a fully remote team).

• Comprehensive employer-paid health insurance.

• Life insurance coverage.

• Pet insurance options.

• Long-term disability insurance.

• Unlimited paid time off (with minimum time off requirements!).

• One week of paid PTO before your start date.

• Home office stipend to support your remote work setup.

• 401(k) plan with company matching.

• Donation matching program to support your charitable contributions.