Vice President, Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement the performance marketing strategy that aligns with Network Solutions' growth goals.

• Take ownership of customer acquisition growth across all paid digital platforms.

• Create scalable acquisition strategies that promote profitable revenue growth while ensuring healthy CAC-to-LTV ratios.

• Explore new channels, technologies, partnerships, and targeting opportunities to enhance acquisition efficiency and scalability.

• Foster innovation in paid media, audience development, and conversion optimization efforts.

• Be responsible for marketing-driven customer acquisition, revenue growth, and contributions to annual recurring revenue (ARR).

• Collaborate with various teams to enhance customer quality, product adoption, and long-term retention.

• Optimize media investments based on their incremental revenue impact and customer profitability rather than focusing solely on channel-level efficiency.

• Develop strategies that boost new customer acquisition while enhancing marketing efficiency and revenue quality.

• Lead and cultivate a high-performing performance marketing team.

• Manage relationships with agencies, media partners, and external vendors as required.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Technology, Economics, or a related field.

• Over 15 years of experience in performance marketing, growth marketing, digital acquisition, or revenue marketing leadership.

• More than 7 years of experience leading large, high-performing marketing teams.

• Proven track record of managing substantial paid media budgets and driving marketing-led revenue.

• Demonstrated success in leading acquisition and growth initiatives for subscription-based digital businesses, with accountability for revenue growth, customer acquisition economics, customer lifetime value, and marketing efficiency.

• Established success in scaling customer acquisition for subscription-based or recurring-revenue models.

• Extensive expertise in Google Ads, Meta, programmatic media, affiliates, attribution, and marketing analytics.

• Strong grasp of customer acquisition economics, including CAC, LTV, ROAS, LTV:CAC ratio, payback period, and marketing efficiency metrics.

• Experience in leveraging experimentation, personalization, and data science to drive growth.

• Outstanding leadership, communication, and executive stakeholder management skills.

🏝️ Benefits

• Health Insurance

• HSA

• Medical

• Dental

• Vision

• Matching 401K

• Life/AD&D/STD/LTD

• Tuition Reimbursement

• Pet Insurance

• Generous vacation policy