Vice President – Omnichannel Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Direct the strategic approach for omnichannel initiatives, ensuring alignment with client goals and industry best practices.

• Create and implement omnichannel marketing strategies for a diverse portfolio of clients and brands.

• Lead research efforts to understand customer channel preferences, digital behaviors, and engagement trends, converting insights into actionable strategies and implementations.

• Cultivate client relationships and act as a senior strategic advisor.

• Manage journey mapping, persona development, and channel optimization projects.

• Guide and motivate the strategy team.

• Collaborate effectively with Project Management, Account, Brand Strategy, Creative, Analytics, Technology, and Media teams.

• Work alongside Analytics to establish KPIs, assess performance, and enhance campaign effectiveness.

• Spearhead business development initiatives, proposals, high-stakes presentations, and opportunities for client growth.

• Promote thought leadership through participation in industry events, developing points of view, white papers, and training sessions.

• Keep abreast of advancements in omnichannel strategies, customer experience, channel technologies, and customer engagement innovations.

⛳️ Requirements

• Over 10 years of experience in omnichannel strategy, digital marketing, or similar agency roles, with a focus on senior-level leadership.

• Background in the pharmaceutical, medical device, or life sciences sectors.

• Proficient in channel strategy, digital marketing techniques, and customer engagement within healthcare, life sciences, or similarly regulated fields.

• Familiarity with multichannel marketing, digital platforms, marketing automation, CRM systems, and analytics.

• Capability to balance strategic oversight with the practical development and execution of channel and digital marketing plans.

• Experience in managing and mentoring high-performing teams.

• Ability to influence and align cross-functional teams and senior stakeholders effectively.

• Proficient in utilizing analytics, Voice of Customer insights, and performance metrics for optimization purposes.

• Understanding of digital campaign measurement, reporting, and methodologies for continuous improvement.

• Practical experience in client presentations, business development, and intricate omnichannel proposals.

• Skilled in personalization, AI, martech innovations, and contemporary omnichannel marketing technologies.

• Proactive in identifying opportunities for client success and agency growth.

• Experience in creating presentations, thought leadership content, and conducting workshops.

🏝️ Benefits

• Competitive compensation packages

• Comprehensive medical benefits

• Dental benefits

• 401(k) plan

• Tuition reimbursement

• Flexible time off policies

• Flexible benefits options

• Personal support services

• Customized learning and development opportunities

• Options for remote work flexibility