Vice President of Marketing, B2C Subscription, B2B Enterprise

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a cohesive enterprise marketing strategy that includes sharing channels, budgets, and resources.

• Establish the strategy for enterprise/institutional demand generation, along with campaign frameworks and channel approaches.

• Drive subscription growth through effective multi-channel optimization and expansion efforts.

• Collaborate with Sales and Operations to enhance pipeline processes, infrastructure, and performance measurement.

• Enhance the MarTech stack, data architecture, and capabilities for AI-driven automation.

• Provide a robust marketing perspective to collective technology decisions and governance.

• Lead the integration of AI within marketing systems and workflows, demonstrating significant progress in the first year.

• Work alongside brand leadership to ensure alignment across channels, transition of audiences, and brand preparedness.

• Manage the continuity of digital presence and marketing touchpoints throughout the rebranding process.

• Oversee the content strategy, including campaign messaging, thought leadership initiatives, and sales enablement.

• Own and strategically allocate the marketing budget to enhance growth and performance.

• Develop shared accountability models with internal teams.

• Lead, mentor, and nurture the marketing team.

• Foster an environment conducive to the growth and success of high performers as the company evolves.

⛳️ Requirements

• Minimum of 12 years of progressive marketing experience is required.

• At least 10 years of experience in a leadership role is required.

• Proven experience in developing enterprise/institutional marketing components is required.

• Must have experience managing a marketing budget of $5M.

• Experience in integrating AI into marketing processes is required.

• Demonstrated ability to lead teams through organizational transformation is required.

• Candidates must reside in the U.S.

• Sponsorship is not offered for this position.

• Must be able to work remotely from 8 AM to 5 PM in your respective time zone.

🏝️ Benefits

• Up to 20% bonus based on company performance.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Flexible Spending Account (FSA).

• 401k plan with a 4% match.

• Paid Time Off (PTO).

• Paid Holidays.

• Occasional travel for company, customer/vendor meetings, or conferences.