Vice President of Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of Ordio’s marketing strategy, budget, and operational rhythm, concentrating on pipeline, customers, ARR, CAC, and payback.

• Develop and enhance a measurable demand generation engine utilizing Google, Meta, LinkedIn, organic channels, content, and SEO.

• Evaluate campaign performance, creative assets, landing pages, and conversion rates.

• Manage the entire funnel from initial contact through to Closed Won, including lifecycle management, CRM, nurturing, and conversion optimization.

• Refine Ordio’s positioning and messaging across the entire product suite.

• Enhance brand and creative quality while ensuring commercial accountability.

• Collaborate with Sales to achieve shared pipeline and revenue objectives.

• Partner with Product for launches, self-service initiatives, trials, PLG experiments, and conversion loops.

• Assemble the team, establish processes, reporting mechanisms, and agency/freelancer collaborations.

• Internationalize the acquisition engine and create repeatable GTM playbooks for new European markets.

• Work in close conjunction with the CEO, Sales, and Product teams to scale acquisition efforts, enhance conversion rates, and expand into new European markets.

⛳️ Requirements

• Extensive in-house experience in B2B SaaS/software.

• Proven track record in scaling a SaaS company through a similar growth phase, ideally between €3–10m ARR and €15–30m+ ARR.

• Strong expertise in high-volume SMB/Lower Mid-Market acquisition rather than solely enterprise ABM.

• Demonstrated ability to generate measurable pipeline, customers, and revenue through marketing efforts.

• In-depth hands-on knowledge of Google, Meta, and LinkedIn, with experience managing substantial budgets of €100k+ per month.

• Strong understanding of CAC, CPL, conversion, payback, pipeline economics, and ARR.

• Full-funnel perspective from acquisition to Closed Won.

• Solid grasp of brand, positioning, messaging, and creative quality, alongside performance marketing.

• Good knowledge of content, SEO, lifecycle management, CRM, and conversion optimization.

• Experience collaborating closely with Sales on shared revenue goals and with Product on launches, PLG, and positioning strategies.

• Proven experience in leading and developing a marketing team while remaining hands-on with campaigns, metrics, and execution.

• Builder mentality: experience in creating or significantly enhancing teams, processes, reporting, and acquisition strategies.

• Fluent in German and business-fluent in English.

🏝️ Benefits

• Competitive salary and benefits package.

• Genuine ownership of a key growth function with a direct impact on pipeline and ARR.

• A steep learning curve across growth, product development, international expansion, and company building.

• High-quality equipment (MacBook Pro M4 or higher).

• Flexible working arrangements: Hybrid or fully remote options available within Germany.

• Well-being support including subsidized gym memberships, wellness initiatives, and Jobrad.

• An inclusive workplace that promotes equal-opportunity employment.