Vice President of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the marketing revenue targets and key performance indicators, including the mechanisms that drive revenue.

• Guide the Brand & Content, Performance Marketing, and Product Marketing teams.

• Develop a cohesive marketing strategy while empowering each function to execute effectively.

• Propel Help Scout’s strategic narrative, ideal customer profile (ICP), upmarket expansion, AI-native positioning, and targeting strategy.

• Oversee marketing throughout the entire customer journey, from the initial touchpoint to customer growth.

• Leverage AI to enhance team operations, product launches, and overall marketing efficiency.

• Utilize data to inform decisions, challenge preconceptions, and refine strategy.

• Establish planning, prioritization, and execution rhythms for the marketing teams.

• Collaborate with Product, Sales, and RevOps to formulate the go-to-market strategy.

• Manage marketing systems, automation, and new AI tools to enhance efficiency and scalability.

• Report directly to Andrea Kayal, Chief Revenue Officer.

⛳️ Requirements

• Proven experience as a marketing leader or Head of Growth in a B2B SaaS organization with annual recurring revenue (ARR) between $30M and $150M.

• Track record of accountability for revenue-related outcomes and metrics.

• Experience in leading marketing teams through a rebranding or repositioning transition.

• A genuine perspective on how AI is transforming marketing and operational processes.

• Experience managing pricing adjustments, overcoming growth stagnation, or transitioning from brand-led growth to disciplined execution.

• High standards with a capability to enhance team performance.

• Strong and empathetic communication skills in a remote work environment.

• Ability to execute, assess, and adapt while balancing performance objectives with long-term vision.

• This role requires a US-based location.

• Candidates must be authorized to work in their home country; Help Scout does not provide visa sponsorship.

🏝️ Benefits

• Competitive salary and a transparent internal salary formula based on market data.

• Flexible time off – you determine the holidays and vacations that suit you.

• 12 weeks of fully paid parental leave for all new parents, including those adopting or fostering.

• A home office stipend to assist with setting up a productive workspace.

• A co-working stipend of up to $300 per month for those who prefer to work outside their homes.

• An annual professional development stipend of $1,800 to support your growth in your field.

• Comprehensive health insurance for you and your dependents if located in the U.S. or Canada.

• Equity opportunities.