Vice President of Marketing

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Define and take charge of Ditto's comprehensive marketing strategy, brand positioning, and go-to-market plan.

• Build, recruit, and mentor a high-performing marketing team across demand generation, content creation, product marketing, communications, and design.

• Act as an integral member of the executive leadership team, contributing to the overall company strategy and planning.

• Establish key performance indicators, reporting frameworks, and foster a culture of data-informed decision-making throughout the marketing organization.

• Develop and implement multi-channel campaigns (including digital, events, content, account-based marketing, and partner marketing) to enhance qualified pipeline and drive revenue growth.

• Collaborate with Sales leadership to ensure alignment on ideal customer profiles, messaging, and funnel performance.

• Manage and optimize the entire marketing technology stack and budget.

• Lead brand strategy and guarantee consistent, impactful messaging across all channels and target audiences.

• Initiate thought leadership efforts, public relations, and executive visibility programs that establish Ditto as a leader in the industry.

• Supervise the content strategy, encompassing blogs, case studies, white papers, webinars, and social media initiatives.

• Advocate for the use of AI-driven tools and platforms across the marketing landscape.

⛳️ Requirements

• 10+ years of progressive experience in B2B marketing, with a minimum of 3–5 years in a senior leadership capacity.

• Demonstrated success in building marketing teams from the ground up — including hiring, developing, and retaining top talent.

• Extensive knowledge in demand generation, pipeline marketing, and revenue attribution.

• Strong expertise in AI tools and their integration into contemporary marketing operations.

• Outstanding communication and storytelling abilities, with a capacity to influence at the executive and board levels.

• Experience in cross-functional collaboration within a dynamic, high-growth technology environment.

• A data-driven approach with practical experience in marketing analytics and performance evaluation.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• 401(k)

• Flexible spending accounts

• Flexible time off

• Meaningful equity