Vice President of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement the marketing strategy to drive revenue growth for CoreStack and BetterCloud.

• Develop a reliable and scalable demand generation system that delivers a qualified pipeline and revenue.

• Collaborate with Sales and Customer Success to enhance conversion rates, deal velocity, retention, and expansion.

• Set funnel performance metrics and optimize marketing investments through data-driven decision-making.

• Direct account-based marketing efforts for enterprise accounts and strategic opportunities.

• Oversee marketing's impact on pipeline, bookings, customer acquisition, and revenue growth.

• Lead the positioning, messaging, and go-to-market strategies across the portfolio.

• Advance towards a unified brand narrative while maintaining customer trust and product differentiation.

• Work closely with Product Management on the launch of products, features, and platform capabilities.

• Enhance public relations, thought leadership, and customer advocacy efforts.

• Promote AI adoption within marketing to improve productivity, personalization, campaign performance, content creation, forecasting, and customer insights.

• Identify, assess, and implement AI technologies that yield measurable business outcomes.

• Enhance marketing operations, reporting, automation, and decision-making through AI integration.

• Establish responsible AI governance and best practices within the marketing department.

• Build, nurture, and motivate a high-performing marketing organization.

• Recruit, mentor, and retain top-tier marketing talent.

• Collaborate across functions with Product, Engineering, Sales, Customer Success, Finance, and executive leadership.

• Advise the President of BetterCloud and executive leadership on growth opportunities, market trends, competitive positioning, and customer insights.

• Develop a scalable marketing engine, modernize marketing through AI, create a cohesive brand narrative, enhance cross-functional alignment, increase brand awareness, and assemble a high-performing team within the first 12 months.

⛳️ Requirements

• Over 12 years of progressive B2B technology marketing experience with substantial leadership responsibilities.

• Proven track record of leading marketing for high-growth SaaS, cloud, or enterprise software companies.

• Extensive expertise in creating and scaling demand generation programs that lead to measurable pipeline and revenue growth.

• Strong background in product marketing, demand generation, digital marketing, communications, brand management, customer marketing, and marketing operations.

• Demonstrated success in partnering with Sales to establish an integrated revenue engine.

• Experience utilizing AI to enhance marketing effectiveness, efficiency, and scalability.

• Strong analytical capabilities in marketing metrics, attribution, forecasting, CAC, pipeline generation, and ROI.

• Exceptional communication, storytelling, and executive presentation abilities.

• Experience managing multimillion-dollar marketing budgets and strategically allocating investments for business impact.

• Preferred: experience in marketing cloud management, SaaS management, cybersecurity, identity, governance, FinOps, CloudOps, or enterprise infrastructure solutions.

• Preferred: experience leading marketing during rapid growth, acquisitions, integrations, or organizational transformations.

• Preferred: experience marketing to CIOs, CISOs, IT Operations, Infrastructure, Cloud, Security, and Finance leaders.

• Preferred: experience building and scaling teams in a high-growth technology context.

• An MBA or equivalent executive leadership experience is preferred.

• Must be authorized to work in the U.S.; visa sponsorship is not available.

🏝️ Benefits

• Comprehensive health benefits package (including medical, dental, and vision).

• Flexible spending accounts.

• Paid time off (sick leave, parental leave, and vacation benefits).

• Incentive compensation opportunity, subject to the applicable plan.

• Remote work arrangement.

• Limited travel requirements.