Vice President of Go-to-Market

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead a team focused on converting pipeline opportunities into customers and enhancing revenue from the current customer base.

• Take charge of product marketing, product evangelism, solution engineering, and analyst relations.

• Ensure that every sales interaction, product launch, and customer engagement conveys a persuasive and cohesive narrative.

• Enhance win rates by making the purchasing experience as enticing as the product itself.

• Establish Absorb’s foothold in the enterprise learning sector through thought leadership, public speaking, and community involvement.

• Manage relationships with analysts such as Forrester and Gartner to boost placements and acknowledgment.

• Collaborate with Customer Enablement and Sales teams to position new products for existing customers and develop materials that foster upsell and cross-sell discussions.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS, including a minimum of 5 years in leadership roles within product marketing, go-to-market strategies, or revenue-generating teams at scale.

• Proven success in enhancing win rates and reducing sales cycles through effective positioning, enablement, and proof-of-value initiatives.

• Experience in managing both new customer acquisition and expansion/retention outcomes, going beyond just top-of-funnel efforts.

• Strong familiarity with solution engineering or pre-sales teams; you comprehend the demo-to-close process.

• Background in enterprise software (LMS, HCM, EdTech, or related fields preferred but not mandatory).

• Analytical mindset: you make informed decisions based on data, conduct experiments, and evaluate outcomes meticulously.

• Executive presence: capable of presenting to a Fortune 500 CHRO and briefing a Gartner analyst within the same week.

• Fluency in AI: you grasp how AI is transforming the industry and can clearly communicate our unique advantages.

🏝️ Benefits

• Fully remote-first work environment with flexible work arrangements 🏡

• Comprehensive health and wellness benefits, including retirement savings programs, eligibility for two distinct bonus plans, generous paid time off, and extensive medical and dental coverage based on your location 🧘

• New hire equipment allowance and monthly flex allowance to ensure your success 📦

• Unlimited opportunities for career advancement and internal mobility 🌱

• Employee-driven diversity, equity, and inclusion programs 🫶