Vice President of Brand

This is a fully remote position, open to applicants in Texas.

📋 Description

• Direct the strategy, development, and implementation of RealManage's brand across all external interactions.

• Manage the national online reputation strategy on platforms such as Google, Yelp, BBB, and other pertinent sites.

• Create and enhance reputation programs, KPIs, dashboards, tools, processes, training, and incentive initiatives.

• Collaborate with Operations and local market leaders to integrate reputation management into client and resident experiences.

• Own and execute brand strategy, positioning, messaging, and visual identity across external channels.

• Lead brand architecture, narrative development, campaigns, brand governance, creative design, collateral, digital assets, presentations, and promotions.

• Facilitate brand integration as the company expands through acquisitions and geographical growth.

• Develop and implement a comprehensive social media strategy across LinkedIn, Facebook, Instagram, and additional platforms.

• Supervise social listening, community engagement, performance analytics, and channel optimization.

• Create and spearhead a proactive national public relations and thought leadership strategy.

• Cultivate relationships with media outlets, industry publications, influencers, and strategic partners.

• Establish executives as thought leaders through media opportunities, speaking engagements, contributed articles, and industry commentary.

• Oversee corporate announcements, awards, recognition programs, and earned media initiatives.

• Provide strategic guidance and oversight of the digital paid media agency.

• Manage agency performance, accountability, budgets, and return on advertising investment.

• Optimize paid search, paid social, and other digital advertising strategies to generate qualified leads and enhance pipeline growth.

• Lead, mentor, and develop an established team across brand, creative, social media, public relations, and reputation management.

• Collaborate with Demand Generation, Sales, and Revenue Operations to support pipeline creation and revenue growth.

• Advise executive leadership on brand positioning, reputation, market perception, and differentiation.

⛳️ Requirements

• Over 10 years of progressive experience in brand marketing, reputation management, corporate communications, or related fields.

• Extensive experience in leading and developing high-performing marketing teams.

• Proven experience in building and scaling a brand within a multi-location, distributed, or service-oriented organization.

• Experience in translating national strategies into local market initiatives.

• Profound expertise in online reputation management, including review generation, ratings enhancement, customer advocacy, and local market engagement.

• Demonstrated success in leading brand strategy, creative development, social media, and public relations.

• Experience in managing digital marketing agencies.

• Strong understanding of paid media performance, lead generation, and marketing ROI.

• Exceptional storytelling, communication, and executive presentation abilities.

• Capacity to sit for extended periods at a desk and work on a computer.

• Ability to occasionally stand, walk, bend, or reach as necessary.

• Capability to lift or move objects weighing up to 10–15 pounds.

• Manual dexterity required to operate a computer keyboard, mouse, telephone, and other office equipment.

• Visual acuity necessary to read printed materials, spreadsheets, and computer screens.

• Hearing and speech capabilities to communicate effectively in person, by phone, and in virtual meetings.

• Ability to work in a standard office environment with moderate noise levels.

• Willingness to work a standard schedule, with occasional extended hours as needed.

🏝️ Benefits

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Life and Disability Insurance

• HSA (Eligibility requires a High Deductible Medical Plan)

• FSA

• Education Reimbursement

• 401K matching

• Employee Assistance Program (EAP)

• 11 paid Holidays