Vice President, Media Products

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the strategy, roadmap, and investment priorities for media products.

• Lead the development of capabilities in media planning, measurement, attribution, and optimization.

• Identify solutions that link media activities with sales, consumer behavior, and business outcomes.

• Collaborate with data science and engineering teams to implement measurement methodologies.

• Engage with advertisers, agencies, retailers, publishers, and platforms to comprehend their evolving needs.

• Assist in product commercialization, pricing, packaging, and go-to-market strategies.

• Keep abreast of developments in digital, television, social, retail media, and emerging channels.

• Establish performance metrics for product adoption, client results, and revenue growth.

• Represent Circana’s media product vision to senior clients and industry partners.

⛳️ Requirements

• Extensive experience in media, media measurement, AdTech, MarTech, analytics, or product management.

• Proficiency in media planning, attribution, incrementality, optimization, and performance measurement.

• Understanding of the needs of advertisers, agencies, retailers, publishers, and platforms.

• Experience in launching and scaling enterprise-level data or analytics products.

• Strong capabilities in commercial and strategic leadership.

• Exceptional communication skills at the executive level and client engagement abilities.

• Bachelor’s degree or equivalent experience in a relevant field.

• Ability to embody Circana’s core behaviors: Stay Curious, Seek Clarity, Own the Outcome, Center on the Client, Be a Challenger, Champion Inclusivity, and Commit to each other.

🏝️ Benefits

• A flexible and accommodating work environment.

• Paid time off.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• Eligibility for bonus pay.

• Reasonable accommodations available for applicants with disabilities.

• Background-check process that includes candidate privacy protections.

• AI-assisted resume screening disclosed.