Vice President, Marketing Strategy and Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the CMO to establish and implement a comprehensive marketing growth strategy.

• Convert business strategy into actionable priorities, investment choices, and execution frameworks across the global Marketing organization.

• Take ownership of the global marketing operating model and spearhead annual and quarterly planning processes.

• Drive the prioritization and allocation of resources to enhance pipeline impact and achieve market results.

• Design and oversee Marketing's performance measurement framework.

• Manage pipeline ROI and assess revenue impact metrics.

• Lead reviews on pipeline and demand generation, providing executive-level insights into marketing performance.

• Formulate and direct the marketing data and technology strategy.

• Accelerate the adoption of AI for micro-segmentation, content optimization, and predictive analytics.

• Enhance the martech ecosystem to support ABM, GEO, and cross-channel engagement strategies.

• Build and direct the Marketing Strategy & Operations team.

• Establish governance frameworks, processes, and best practices.

• Lead enterprise-wide change initiatives concerning systems, data, and operational methodologies.

• Promote digital and AI-driven visibility strategies, including Generative Engine Optimization (GEO).

• Align brand, communications, analyst relations, and events to foster market leadership and growth.

⛳️ Requirements

• Over 15 years of progressive experience in marketing leadership.

• Proven experience in managing strategy, operations, and revenue impact in a growing global B2B software or technology setting.

• Extensive background in demand generation, marketing operations, and performance management linked to pipeline and revenue results.

• Demonstrated success in establishing and scaling marketing growth engines.

• Strong knowledge of AI, ABM, digital transformation, and martech ecosystem management.

• Experience in applying modern marketing techniques to enhance effectiveness at scale.

• Capability to collaborate with executive leadership and influence enterprise strategy.

• Experience providing strategic advice to the CMO and senior leadership on marketing performance, investment trade-offs, and growth opportunities.

• A Bachelor’s degree is required.

• An MBA or advanced degree is preferred.

• Ability to function effectively in a fast-paced, evolving, and globally distributed organization.

🏝️ Benefits

• Resources for career development.

• Programs focused on wellbeing.

• Practices that foster innovation.

• A positive and inclusive workplace culture.

• Employee initiatives and community engagement campaigns.