Vice President – Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a cohesive market strategy, including value propositions, positioning, priorities, success metrics, investments, and operational rhythms.

• Facilitate cross-departmental collaboration among Sales, Product, Member Experience, and additional teams.

• Act as the representative of E3n to school leaders, members, partners, sector influencers, and Board-level audiences.

• Execute post-merger brand integration, which encompasses brand voice, messaging, visual identity, tone, and the rebranding of essential assets.

• Craft audience-specific messaging to enhance E3n’s thought leadership and market presence.

• Develop member segmentation and multi-channel lifecycle strategies aimed at boosting engagement, retention, product adoption, and expansion.

• Formulate marketing plans for Professional Learning and communications related to product launches.

• Enhance onboarding processes, adoption strategies, renewal readiness, and long-term member value.

• Equip Sales with messaging, competitive differentiators, competitor profiles, campaign assets, and sales enablement materials.

• Convert revenue priorities into campaign briefs, audience strategies, content plans, calls to action, and channel recommendations.

• Establish metrics for reporting on campaign performance, lead quality, engagement, and marketing contributions.

• Implement customer feedback processes that inform messaging, product positioning, launches, and customer-facing content.

• Refine positioning for products and services while developing competitor messaging frameworks.

• Support the adoption and scaling of new products, including Wild Zebra and blended admissions assessment offerings.

• Foster partnerships including Committee for Children, Wild Zebra, and Test Innovators.

• Create marketing tools, processes, dashboards, KPIs, reporting routines, and action plans.

• Oversee, mentor, and develop the marketing team, which includes five full-time employees and a marketing communications resource.

• Manage the marketing budget, financial controls, vendor relationships, and expenses.

⛳️ Requirements

• A Bachelor's degree in marketing, communications, business, or a related discipline, or equivalent practical experience.

• Over 15 years of relevant professional experience, including substantial leadership roles in functions, teams, or significant organizational initiatives.

• Progressive experience in marketing leadership across various domains including marketing communications, product marketing, lifecycle/customer or member marketing, growth marketing, campaign strategy, and marketing operations.

• Proven ability to develop and execute integrated, multi-channel marketing strategies across email, social media, websites, events, webinars, member portals, print materials, direct mail, and partner channels.

• A history of supporting Sales with enablement tools that drive member acquisition, retention, product expansion, and revenue growth.

• Proficiency in B2B and B2C marketing strategies, including segmentation, buyer personas, market research, customer journeys, and audience-specific messaging.

• Experience with CRM, marketing automation, campaign analytics, and performance reporting tools.

• Background in managing personnel, budgets, vendors, timelines, and cross-functional collaboration in a dynamic, results-focused environment.

• Preferred experience in EdTech, education services, assessment, and enrollment.

• Familiarity with the private and independent school landscape is preferred.

• Experience in membership-based organizations is preferred.

• Hands-on experience with HubSpot, Salesforce, Pardot, Marketing Cloud, or similar marketing technology tools is preferred.

• Experience in marketing conferences, annual meetings, webinars, sponsored events, partner campaigns, or professional learning offerings is preferred.

🏝️ Benefits

• Approximately 20–25% travel required for team meetings, member and partner engagement, conferences, and E3n events.

• Engage in purpose-driven work that supports educators, school leaders, and families.

• Collaborate with intelligent, thoughtful colleagues in a supportive workplace.

• Enjoy whole-person support that emphasizes balance, trust, and a sense of belonging.

• Access opportunities for growth during organizational transformation.

• Work in a values-driven, data-informed environment.