Vice President, Marketing and Digital Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the strategic vision and execution of omnichannel marketing strategies to boost donor engagement and enhance performance.

• Provide strategic guidance to the digital marketing team.

• Supervise enhancements to online platforms and drive revenue growth through impactful client marketing efforts.

• Lead User Experience (UX/UI) product design to ensure seamless user interactions.

• Serve as a strategic collaborator with the Chief Marketing Officer.

• Manage all aspects of the digital marketing function, including performance marketing across social media and paid search.

• Direct donor engagement marketing from acquisition to retention and brand campaigns across various channels.

• Identify and implement strategies to improve efficiency and effectiveness within Business to Consumer (B2C) marketing.

⛳️ Requirements

• Bachelor's degree in marketing or a related discipline, or equivalent work experience (eight years).

• A Master's degree is highly preferred.

• Requires a minimum of ten years of progressive marketing management experience, including direct oversight of digital marketing channels.

• Strong expertise in digital retailing/consumer eCommerce, encompassing web analytics, personalization, optimization, SEO, and digital merchandising.

• Extensive experience in leading teams focused on digital management, optimization, and enhancement.

• Significant experience managing an online sales channel and/or development program within a B2C context.

• Background as a Product Owner/Manager.

• Experience in outsourcing/engaging external service delivery providers and managing contracts.

• Ability to learn rapidly and adapt to a dynamic environment, while solving problems and ensuring stakeholder involvement in solutions.

🏝️ Benefits

• World Vision U.S' comprehensive benefits package includes health insurance, retirement plans, and professional development opportunities.