VP, Digital Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy, roadmap, and budget for paid digital marketing, website experience, technical SEO/AI-search visibility, and conversion rate optimization (CRO).

• Establish the technical groundwork and priorities for the website, focusing on performance, structured data, accessibility, and platform architecture.

• Lead the transition from search-only optimization to a combined strategy that incorporates search and AI-answer-engine visibility.

• Collaborate with the Marcomms and Integrated Marketing teams on citation-building and digital public relations efforts.

• Manage conversion rate optimization efforts, including the testing roadmap, experimentation cadence, and reporting on pipeline improvements.

• Work alongside Integrated Marketing, Marcomms, and Creative leadership to ensure alignment between the digital roadmap and brand/campaign calendars.

• Oversee vendor and agency relationships related to paid media, GEO, SEO, web development, and analytics tools.

• Report on digital performance to the Senior Vice President and executive leadership team, linking site and channel metrics to pipeline and revenue growth.

• Manage the consolidated budget for paid digital, web, and optimization initiatives, including decisions on build versus buy and in-house versus agency work.

• Conduct initial one-on-ones during the first 90 days with the paid digital and web/CRO teams.

• Develop a cohesive digital roadmap and a written plan for the next two quarters that outlines team structure, technical priorities, and performance metrics.

⛳️ Requirements

• 10+ years of experience in digital marketing, web strategy, or a related field.

• 5+ years of experience managing directors or senior managers.

• Proven track record of owning both paid and organic/web-side digital initiatives, or a strong understanding of both areas to credibly manage leaders.

• Demonstrated strategy-level expertise in technical SEO, site performance, and conversion rate optimization.

• Familiarity with generative engine optimization (GEO) or answer engine optimization (AEO) practices.

• Ability to manage a consolidated budget across various channels and vendors.

• Experience collaborating with brand, creative, and communications leaders.

• Direct and clear communication skills with an SVP and executive team.

• Must be eligible to work in the United States without sponsorship.

• Minimum age requirement of 18.

• Nice to have: experience in B2B SaaS, nonprofit technology, or association management software.

• Nice to have: experience in hiring or restructuring teams from a smaller or unstable foundation.

• Nice to have: familiarity with Claude Co-work, Claude Code, and the creation of agentic workers.

🏝️ Benefits

• Medical, Dental & Vision Benefits.

• 401(k) Savings Plan with Company Match.

• Flexible Planned Paid Time Off.

• Generous Sick Leave.

• Inclusive & Welcoming Environment.

• Purpose-Driven Culture.

• Work-Life Balance.

• Commitment to Community Involvement.

• Employer-Paid Parental Leave.

• Employer-Paid Short-Term Disability.

• Remote Work Flexibility.