Vice President – Enterprise Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement Hello Heart’s enterprise marketing strategy that aligns with growth and commercial goals.

• Lead a results-driven marketing team focused on pipeline development, market awareness, and return on investment.

• Develop and manage integrated B2B demand generation efforts through digital channels, email, content marketing, events, paid media, and account-based initiatives.

• Collaborate with Sales and Regional VPs to produce a qualified sales pipeline.

• Convert market trends, buyer behaviors, and competitive data into effective positioning, messaging, and market entry strategies.

• Oversee enterprise messaging and maintain a campaign calendar across marketing, digital platforms, and client interactions.

• Create sales enablement materials such as presentations, proposal templates, case studies, product fact sheets, competitive analyses, and videos.

• Work alongside channel and strategic partnership teams on joint positioning, co-marketing efforts, and market entry strategies.

• Lead conferences, industry events, executive engagement initiatives, and product or solution launches.

• Set, track, and report on key performance indicators including influenced pipeline, marketing qualified leads (MQLs), customer acquisition cost (CAC), ROI, and conversion rates.

• Utilize data and experimental testing to continuously enhance campaign performance.

⛳️ Requirements

• A marketing leader proficient in AI, integrating it into strategies, workflows, and decision-making processes.

• A Bachelor’s degree in Marketing, Business Administration, or a related discipline.

• Over 10 years of progressively responsible experience in B2B marketing.

• Ideally, experience in digital health, healthcare technology, employee benefits, or similarly complex enterprise settings.

• Extensive experience in developing and executing enterprise demand generation strategies that drive qualified pipeline and revenue growth.

• Solid understanding of B2B enterprise sales cycles.

• Experience collaborating with senior Sales leaders on pipeline development, account prioritization, and market strategies.

• Proficiency in demand generation, digital marketing, content marketing, email marketing, events, sales enablement, and marketing automation.

• Capability to craft differentiated positioning and messaging for various audiences, market segments, and products.

• Proven track record of building, measuring, and optimizing integrated marketing campaigns using a data-driven approach.

• Experience in building, developing, and motivating high-performing teams.

• Strong executive presence with the ability to influence, communicate, and foster alignment across all organizational levels.

• Strategic and analytical mindset.

• Entrepreneurial spirit, highly accountable, and comfortable working with speed and ambiguity.

• Hands-on leadership style.

• Collaborative approach with a low-ego team orientation.

🏝️ Benefits

• A positive, diverse, and supportive workplace culture.