Vice President, Brand and Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and advance Blackbaud’s global AI-centric brand strategy, architecture, positioning, voice, and visual identity.

• Drive quantifiable enhancements in awareness, consideration, preference, trust, and leadership within the category.

• Develop a cohesive corporate communications strategy that encompasses external, internal, executive, financial, media, analyst, thought leadership, employee, and crisis communications.

• Convert company strategy, customer impact, innovation, and responsible AI leadership into unique narratives.

• Provide counsel to executive and business leaders on reputation management, messaging, executive visibility, stakeholder communications, and critical moments.

• Lead proactive media relations and manage issues effectively.

• Oversee executive communications and thought leadership initiatives, including speeches, presentations, talking points, bylined content, social media presence, and strategic visibility opportunities.

• Cultivate internal communications that reflect company priorities, strategy, growth, and change.

• Shape brand experience across campaigns, digital platforms, conferences, events, sponsorships, and executive forums.

• Collaborate with Product, Marketing, Sales, Customer Success, People and Culture, Investor Relations, Legal, and other departments.

• Innovate AI applications for market intelligence, audience insights, decision-making, and investment impact.

• Implement measurement strategies across brand health, share of voice, message effectiveness, reputation, engagement, channel performance, and program impact.

• Identify reputational opportunities and risks through intelligence, listening, scenario planning, and crisis readiness.

• Build, mentor, and expand a high-performing global brand and communications team.

• Oversee the brand and communications budget as well as the agency ecosystem.

• Success will be measured by increases in awareness, consideration, and preference; enhanced reputation and category leadership; greater business impact from brand investments; and improved productivity through responsible AI adoption.

⛳️ Requirements

• A minimum of 12 years of progressive leadership experience in brand, corporate communications, public relations, or integrated marketing communications, including substantial VP-level or equivalent experience.

• Experience in B2B SaaS, enterprise software, or complex technology; experience in a public company is highly preferred.

• Proven track record in developing and evolving a global brand, corporate narrative, and reputation strategy on a large scale.

• Extensive knowledge in corporate, executive, employee, media, thought leadership, and crisis communications.

• Strong executive presence and sound judgment when advising senior leaders and representing the company to media, customers, partners, analysts, investors, and other external stakeholders.

• Exceptional skills in writing, storytelling, and message development.

• Ability to articulate complex technology and business strategies in a clear, compelling, and relevant manner.

• Experience with AI-enabled tools and workflows in communications and brand operations.

• Commitment to the responsible use of AI, editorial integrity, and fostering brand trust.

• Demonstrated capability to lead through transformation, establish modern operating models, and develop high-performing global teams.

• Strong business acumen, financial management skills, measurement discipline, and the ability to connect investments to business outcomes.

• Collaborative leadership style with a history of aligning cross-functional partners around common narratives and priorities.

• Steady and decisive leadership in high-pressure circumstances.

• Experience in leading crisis preparedness, response, and recovery initiatives.

🏝️ Benefits

• Equal opportunity employer dedicated to fostering an inclusive workplace environment.