Vice President, B2B Marketing, Demand Generation

This is a fully remote position, open to applicants in California.

📋 Description

• Design and implement a comprehensive demand generation strategy, covering all stages from awareness to pipeline acceleration.

• Create customer-focused initiatives that highlight Tillster’s unique value proposition.

• Lead strategies for lead generation, nurturing, scoring, and conversion that are sharply focused on ROI.

• Initiate impactful digital campaigns, events, and field marketing efforts that create excitement and achieve measurable results.

• Collaborate with sales, product, and leadership teams to develop messaging that stands out in the market.

• Communicate our narrative through engaging content that informs and motivates: including white papers, case studies, videos, and more.

• Manage and enhance our marketing technology stack, including CRM systems, automation tools, and analytics platforms.

• Ensure cohesive collaboration between marketing and sales teams.

⛳️ Requirements

• A seasoned B2B marketing executive with extensive experience in demand generation.

• A strategic planner who is also capable of executing hands-on tasks.

• Proficient with CRM and marketing automation platforms, such as HubSpot, Marketo, Salesforce, etc.

• Experienced in managing campaigns that effectively engage audiences in QSR, hospitality, or enterprise technology sectors.

• Team-oriented, analytical, and motivated by opportunities for growth.

🏝️ Benefits

• Competitive Salary: $190,000–$225,000 base + equity

• Health & Wellness: Medical, dental, vision, FSA, EAP, 24/7 telehealth

• Time Off: 15 PTO days in year one, 22 days after year one, plus 10 paid holidays

• Retirement Plan: 401(k) with immediate eligibility

• Growth: Tuition assistance, Udemy access, and continuous learning support