Performance Marketing Lead – African Markets

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership of the regional growth strategy — establish a comprehensive marketing vision for African markets, encompassing market prioritization, channel philosophy, investment allocation, and a long-term scaling roadmap.

• Enhance brand visibility at scale — collaborate on strategic brand-building efforts, including above-the-line, out-of-home (OOH), and large-scale media partnerships, ensuring a consistent identity across both performance and brand channels that fosters long-term recognition and trust in key markets.

• Define strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring a cohesive strategy and optimal portfolio management rather than focusing on day-to-day execution.

• Influence cross-departmental priorities — serve as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring that marketing needs inform broader business decisions.

• Drive market intelligence and opportunity identification — lead the strategic evaluation of market dynamics, competitive positioning, and user behavior to discover and prioritize the highest-value growth opportunities.

• Promote a data-driven culture — convert complex performance data and analytics into clear strategic narratives and investment plans.

• Counsel executive leadership — act as the primary marketing representative at the leadership level, providing clear reporting, forward-looking insights, and strategic recommendations that influence company-wide growth decisions.

⛳️ Requirements

• Over 5 years of experience in performance marketing or user acquisition.

• Proficiency in English; fluency in French or Portuguese is a plus.

• Strong expertise in major performance marketing platforms.

• Advanced analytical mindset with the capability to convert data into actionable decisions.

• Solid grasp of digital marketing fundamentals (paid media, funnels, attribution).

• Exceptional project management skills, with the ability to meet deadlines and achieve results in a fast-paced, dynamic environment.

• Even better if:

• Experience in finance, gaming, or highly regulated digital sectors.

• Experience with both web and app acquisition at scale.

• Prior exposure to fast-growing, performance-driven environments.

🏝️ Benefits

• Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.