Performance Marketing Manager, Travel

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the entire paid performance portfolio for B2B Travel, encompassing strategy, execution, and measurement across various channels: search, social, programmatic, CTV, audio, and new platforms.

• Propel new business sign-ups and enhance the conversion rate of sign-ups to first-time bookers, managing both aspects of the acquisition process.

• Enhance acquisition efficiency, evaluated against product-line ROAS and LTV:CAC, rather than relying on channel-level proxies.

• Collaborate with Performance, Analytics, and Product teams to ensure that measurement, attribution, and signal quality meet high standards throughout the sign-up and first-booking funnel.

• Manage the creative testing process for Travel (hypothesis, variant, scaled winner) in collaboration with brand and creative resources.

• Spearhead channel expansion into new paid channels (CTV, Spotify and audio, direct mail, emerging platforms) using a structured test-and-graduate approach.

• Develop and sustain the weekly performance narrative for Travel: identifying successes, challenges, and upcoming strategies.

• Work in coordination with lifecycle and CRM teams to ensure seamless handoff of paid acquisition into the customer journey, without directly managing email and journey flows.

• Leverage AI tools and workflows to enhance throughput: audience building, creative briefing, performance reporting, and in-platform optimization.

⛳️ Requirements

• 7–10 years of performance marketing experience with a proven record of driving efficient acquisition against ROAS, LTV:CAC, or payback-period goals.

• You have overseen a complete paid portfolio, not limited to just one or two channels, and are adept at deciding when to scale, maintain, or eliminate spending.

• You have managed paid programs at significant scale, understanding how to increase spending without sacrificing efficiency.

• Extensive hands-on experience in search, social, and programmatic marketing. Additional experience with new channels like CTV, audio, podcasting, or direct mail is a plus.

• Strong creative instincts, capable of briefing, evaluating, and iterating on creative work with a defined perspective, rather than solely relying on an agency or designer.

• Proficient with AI tools and adaptable to systems, having used AI to transform your work processes, and able to onboard new platforms and workflows independently.

• Comprehensive understanding of end-to-end measurement: attribution, incrementality, MMM, and the significance of each at various levels.

• Comfortable using SQL or BI tools at a functional level, able to extract and analyze your own data without depending on analytics support.

• B2B SaaS experience is preferred, with backgrounds in Travel, T&E, or high-velocity B2B being advantageous.

• You prioritize data and outcomes over mere activity or impressions.

• Capable of balancing the optimization of an established program with the exploration of new channels.

• A direct communicator who can articulate ideas clearly to both executives and individual contributors.

🏝️ Benefits

• Compensation: Competitive base salary aligned with role and experience, along with opportunities for bonuses, commissions, and equity.

• Benefits: Explore our comprehensive benefits list at engine.com/culture.

• Environments for Success: Acknowledging that different roles have unique requirements for success, we have implemented a hybrid-hub model. Whether you work from one of our exceptional offices or are fully remote, we will ensure you have the resources you need to thrive.