Senior Manager, Paid Search, B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Acting as a reliable strategic ally to enterprise B2B clients by spearheading paid search strategies, enhancing performance, and facilitating ongoing business planning across intricate performance marketing initiatives.

• Taking ownership of both strategy and execution by crafting campaign frameworks, optimization strategies, testing roadmaps, and operational enhancements that yield measurable business outcomes.

• Managing complex paid search account configurations across Google Ads, Microsoft Ads, SA360, and other pertinent paid search platforms.

• Driving strategic planning, forecasting, budget oversight, testing initiatives, and performance enhancement in alignment with client business objectives.

• Converting campaign performance and business insights into clear, actionable recommendations for client stakeholders.

• Collaborating closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to formulate integrated marketing strategies.

• Identifying opportunities for automation, operational efficiencies, audience growth, and performance innovation across client programs.

• Ensuring robust campaign health through proactive monitoring, quality assurance processes, and optimization best practices.

• Leading client communications through regular meetings, business reviews, and strategic presentations while fostering trusted client relationships.

• Keeping abreast of emerging search trends, AI-driven search advancements, automation capabilities, and platform innovations to continuously enhance client performance.

⛳️ Requirements

• 4+ years of experience in managing paid search campaigns within an agency setting.

• Experience overseeing complex B2B paid search initiatives for enterprise or mid-market clients.

• Demonstrated success in managing substantial paid search investments and multi-campaign account configurations.

• In-depth expertise across Search Ads 360 (SA360), Google Ads, Microsoft Ads, including campaign structure, audience strategy, bidding strategies, automation, and conversion optimization.

• Strong analytical capabilities with experience utilizing GA4 and other reporting platforms to derive insights and performance recommendations.

• Experience in developing testing strategies and translating performance data into actionable business insights.

• Exceptional verbal, written, and presentation skills with a track record of direct communication with client stakeholders.

• Strong organizational abilities with the capacity to manage multiple priorities across various client engagements.

• Ability to collaborate effectively within cross-functional teams in a dynamic agency environment.

• Proficient in Google Suite and Microsoft Excel, including pivot tables, VLOOKUP/XLOOKUP, and data visualization techniques.

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• Work from anywhere options*

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!