Head of Growth – Paid Media

This is a fully remote position, open to applicants in Canada.

📋 Description

• Proactively and effectively scale Meta to achieve six figures daily when unit economics align.

• Implement a comprehensive paid media strategy across Meta, Google, and TikTok, establishing a clear prioritization of areas to enhance and those to safeguard margin.

• Identify performance challenges related to creative, audience, offer, landing page, or checkout, and determine the most critical one to address first.

• Lead the creative strategy in collaboration with our creative team.

• Cultivate senior client relationships within a portfolio of rapidly growing DTC brands.

• Foster team growth by developing junior analysts and strategists into proficient, autonomous operators.

⛳️ Requirements

• Proven history of scaling Meta accounts beyond $100k per day.

• 6–10 years of experience in paid digital advertising, including significant management of large Meta budgets for DTC e-commerce brands.

• In-depth understanding of Meta's algorithm, including creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign structures that optimize efficiency at scale.

• Strong analytical skills without being hindered by data; capable of making swift decisions and taking ownership of results.

• Clear and direct communicator with clients, leadership, and team members, especially when delivering less favorable news.

🏝️ Benefits

• Fully remote position - we have established the infrastructure for high-performing distributed teams and empower our employees to excel from their optimal work environments.