Demand Generation Manager

This is a fully remote position, open to applicants in Bulgaria.

📋 Description

• Develop and implement a demand generation strategy through the partner channel, aligned with pipeline and revenue objectives.

• Plan and execute co-marketing campaigns, webinars, and content initiatives alongside technology, reseller, and agency partners.

• Manage partner-sourced pipeline reporting and attribution—monitor performance and adjust efforts accordingly.

• Create campaign assets, playbooks, and enablement materials tailored for partners.

• Oversee CloudM's partner portal and maintain communication frequency to keep partners engaged and driving pipeline.

• Assist Partner Account Managers with marketing enablement for new partners during onboarding, ensuring they are equipped to drive co-marketing and generate pipeline from day one.

• Collaborate with the broader Growth team to test and scale successful strategies across various channels.

⛳️ Requirements

• 3-5+ years of experience in B2B SaaS marketing, with a solid foundation in demand generation or growth marketing.

• Proven experience in managing channel, partner, or affiliate marketing programs (or a demand generation background you want to transition into a channel role).

• Data-driven mindset—proficient in handling pipeline reporting and attribution using HubSpot and Salesforce.

• Strong project management abilities—capable of managing multiple campaigns and partner relationships simultaneously.

• Exceptional written and verbal communication skills.

• Comfortable working independently in a lean team setting.

• Experience across diverse regions or markets.

🏝️ Benefits

• We are a remote-first team, allowing you the flexibility to work from wherever you are most effective (as long as it's within the country where we're hiring).

• Time allocated for your professional development.

• Paid time off for birthdays.

• Opportunity to grow within a rapidly expanding tech company with a strong year-on-year growth trajectory.

• Various well-being initiatives.

• Access to high-spec equipment (laptops, phones, etc.).

• Budget for home office equipment.