User Acquisition Team Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Lead, mentor, and develop a team of User Acquisition Managers, ensuring high performance and continuous growth.

• Take charge of the planning, execution, and optimization of paid acquisition campaigns across channels such as Google, Meta, X/Twitter, and emerging platforms.

• Establish the user acquisition strategy and identify new growth opportunities across various products and markets.

• Monitor campaign performance to ensure that the team consistently meets CPA, ROAS, and revenue targets.

• Initiate creative testing initiatives and create structured A/B testing frameworks to enhance campaign performance.

• Collaborate closely with Product, Design, Analytics, and Leadership teams to align acquisition efforts with overall business objectives.

• Assist in advertising budget planning, forecasting, and resource allocation.

• Analyze market trends, platform updates, and competitive activities to maintain a competitive edge.

• Develop scalable processes, reporting frameworks, and best practices across the user acquisition function.

⛳️ Requirements

• 5+ years of hands-on experience in performance marketing and user acquisition, including 1–2 years in a leadership or mentoring capacity.

• Proven expertise in managing large-scale campaigns via Google Ads.

• Experience overseeing advertising budgets of $100,000+ and achieving measurable growth results.

• Strong leadership abilities to motivate, coach, and develop team members effectively.

• In-depth understanding of performance metrics, attribution, conversion tracking, and campaign optimization.

• Strong analytical skills to make data-driven decisions and identify growth opportunities.

• Familiarity with marketing analytics tools, tracking systems, and reporting platforms.

• Experience with subscription products, web-to-web funnels, or direct-to-consumer businesses is a significant advantage.

• Self-motivated, proactive, and comfortable working in a fast-paced remote environment.

• Proficient in professional English (B2 level or higher).

🏝️ Benefits

• Competitive Compensation

• Attractive salary package aligned with experience and performance.

• Leadership Opportunity

• Take ownership of a key growth function and directly influence the company's acquisition strategy.

• Global Impact

• Join a company with a large international customer base and contribute to scaling products used by millions worldwide.

• Professional Growth

• Work alongside experienced marketing professionals in a data-driven, performance-focused environment.

• Access to Advanced Tools

• Leverage cutting-edge advertising platforms, analytics solutions, and AI-powered tools.

• Flexible Working Environment

• Fully remote role with the freedom to work from anywhere in Europe.