Growth Marketing Manager – MEA

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Oversee paid media campaigns on global and MEA-specific performance platforms, which include Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other pertinent regional paid media channels.

• Enhance campaigns in alignment with business objectives such as new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.

• Formulate budget allocation strategies for various markets, channels, campaigns, audiences, and funnel stages based on performance metrics, incrementality, and growth potential.

• Spearhead performance creative testing across paid social, search, display, app, and regional media platforms.

• Collaborate with creative teams to design, test, and refine performance assets, which include static ads, short-form videos, UGC-style content, localized messaging, promotional creatives, landing page concepts, and app install materials.

• Construct and oversee structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization techniques.

• Assess campaign performance by market, channel, audience, creative, product category, device, and customer segment to uncover opportunities for scaling and efficiency improvements.

• Direct measurement initiatives encompassing attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.

• Collaborate with analytics and data science teams to enhance performance reporting, attribution accuracy, incrementality measurement, and frameworks for decision-making.

• Compare platform-reported performance with internal measurements, incrementality, and business-level outcomes.

• Cultivate relationships with media platforms, regional paid media partners, and performance agencies to enhance campaign performance and gain access to beta opportunities.

• Track performance trends, auction dynamics, competitive intensity, and shifts in CPM/CPC/CVR, as well as changes across MEA markets.

• Present performance outcomes, insights, risks, and recommendations to leadership and cross-functional stakeholders.

⛳️ Requirements

• Demonstrated experience in performance marketing, growth marketing, paid media, or digital acquisition, ideally within eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app sectors.

• Practical experience in managing paid media campaigns across various MEA markets.

• Extensive knowledge of major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.

• Familiarity with MEA-specific performance platforms or similar regional paid media channels.

• Solid grasp of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media.

• Proven expertise in managing and optimizing substantial paid media budgets across multiple markets and channels.

• Strong analytical abilities with experience in measuring CAC, ROAS, LTV, payback period, conversion rates, retention, contribution margins, and cohort performance.

• Experience in incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs.

• Comprehensive understanding of attribution limitations, platform-reported biases, privacy changes, signal loss, and measurement trade-offs.

• Experience in building creative testing frameworks and converting performance data into actionable creative insights.

• Capability to evaluate creative performance by hook, message, offer, format, audience, localization, and funnel stage.

• Professional fluency or native-level proficiency in English is required.

• Professional fluency or native-level proficiency in Arabic or Hebrew is preferred.

🏝️ Benefits

• A comprehensive benefits package can be found at www.iherbbenefits.com

• Health and wellness programs available.